Toby Urff

Product Manager @

There's much practical advice I've received from my mentors over the years, so I'd like to pay it forward.

In my years at, Optimizely, ROMEO (a small GBT dating startup) and Oracle Hospitality I've been through tough product choices, practiced how to have "Strong Opinions, Weakly Held" and generate data to prioritize and prove concepts. I've figured out how I prefer to do customer research and weave what I've learned into stories for the team – with the hope for everyone to feel fired up and connected to customers, and how what we build matters. At Optimizely and, I've also learned a fair share about when and how to perform A/B experimentation and personalization in a valid, statistically sound way.

If you have the feeling that I'm the right person to bounce of ideas and help you through struggles, let's chat!

Mentorship Program


No spots left!

Includes unlimited Q&A via chat

Regular calls, per agreement