Services
$240 / month
Start free, decide later
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1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
2 × 50-min calls per month, unlimited Q&A. Replies in 24 hours or less. -
3
No lock-in
Month to month, no contract.
About
I help leaders build the courage they need to make their next bold move - when they don’t yet feel ready, but are done waiting.
Hi there, I'm AJ. I'm a founder, executive and advisor who has spent almost two decades working at the forefront of systems change, technology, entrepreneurship and impact. I've built bootstrapped startups and high-growth non-profits and pretty much everything in between. I've learned a lot over the past 15+ years about what it takes to be a successful leader, convert a large scale vision into a tangible reality, and how to navigate the challenges that come with the process.
My most recent startup success was Palette Skills, a national upskilling organization focused on helping fast growing companies connect with high potential untapped talent. Started as an idea over lunch, in less than five years, I grew it from a $1M organization to a $250M pan-Canadian operation serving workers from coast to coast.
My path didn't start there though. I actually started my career in politics, working as a political aide, trying to solve complex social problems through policy. I loved the experience. It allowed me to get a view of all of the different systems operating across the economy and society and understand how they work together - or don't! When I left I wanted to continue solving important problems but use business and entrepreneurship to do it.
Leaving one career at my height to jump into a brand new field - one that I had zero experience in - was an emotional rollercoaster. I wasn't prepared for how hard it would be, the mental toll of being a founder, how it would affect my sense of self, or the pressure I would face.
One thing I’ve learned is that the difference between people who meet their potential and those that don’t isn’t skill - it’s courage. The ability to feel overwhelmed with fear by the possibility of failure, and move forward regardless.
This is true for me and true for you. Talented people don't get stuck because they lack ability.
They get stuck because fear, self-doubt, and uncertainty make bold action feel impossible — even when they know exactly what they should do next. As a mentor, I help ambitious founders and leaders close that gap: between where they are today and the leader they're capable of becoming.
You're probably here because you’re accomplished. Capable. High potential. But somewhere along the way, the gap between where you are and what you know you're capable of has started feeling uncomfortable.
Through all of my experiences, the thing that I’ve seen again and again is this: most leaders don't need more skills. They need their courage to match the potential they already have.
I'm here to help you get there.
What happens when you start
You tell AJ your goals. They see exactly what you want to work on before session one.
You meet within days. AJ reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
