About

I am an entrepreneur and business development strategy expert with a successful exit and over 10 years in digital startups (SaaS, B2B). I have both corporate and startup experience which helps when working with enterprise clients.

On the corporate side I have worked in brand management with packaged goods brands and advertising agencies. My startup work ranges from bootstrapped startups to funded businesses in scale-up mode.

I currently work in the fashion, lifestyle space and e-commerce, and have a lot of knowledge into marketing, product development, go to market strategies and generating sales.

I work with founders to set the right strategy, test and adjust efficiently, and to stay motivated and feel supported.

I advise startups in the early and scale-up stage in:
- How to create your go-to-market strategy
- How to avoid creating a solution in search of a problem
- How to find your first paying customers
- How to hire the right business development person
- How to start executing your sales/marketing plan


Skills


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