Andy Bhattacharyya

Andy is a seasoned Design Lead driven by curiosity, compassion and dissatisfaction. He spends most days contemplating the design of a more thoughtful world. Current passion includes AI, ML, Conversational UI and BlockChain Technology.

He is passionate about web and physical world UX and loves to the fusion of his UX expertise, people skills, insights from analyzing data and design thinking to the projects that he is working on. He likes to brand himself as a strategist and Product Manager. For him, being a designer means being an enabler rather than just a problem solver – suggesting process and environments that empower people to solve their own problems. A proven track record of success and leadership creating integrated cross-media experiences for target contingencies that produce specific measurable outcomes. Identify audiences and focus messages. He is passionate about absorbing complex information, and communicate it in a way that entertains, informs, and inspires audiences to respond both intellectually and emotionally.

Actively contributed to projects right from the project start-up stage to the production support stage. Beginning with analysis of the requirements, He works on the design conceptualization/visualization; follow the best usability practices and efficient website information architecture to create the final user interface for the different websites and applications. His work involves stakeholder interaction, establishing effective communication strategy, create action plan from the strategy and delivery of MVP & end products ensuring best customer satisfaction.

He has worked on Design projects for clients like Snickers, Aetna Health Insurance, Baxter Bioscience, Merck Pharma, Metlife Insurance, PHH Mortgage, Freedom Mortgage, Enterprise Rideshare, CitiBank, Toyota, Standards & Poors 500, Morning Star, State Bank of India, Incredible India Campaign among others.