Services
$150 / month
Start free, decide later
-
1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
4 × 50-min calls per month, unlimited Q&A. Replies in 2 days. -
3
No lock-in
Month to month, no contract.
MentorCruise summary
Daniel is the Founder and Fractional CMO at We Scale Startups. He has more than 10 years of experience in SaaS, fintech, healthtech, and EdTech, with two operator-side exits and 479+ founder sessions. He helps post-PMF B2B SaaS and AI founders clarify positioning, choose growth experiments, and build repeatable acquisition routines.
Based on 19 verified mentee reviews
- Reviewers often praise his practical advice and ability to adapt guidance to their situation.
- Mentees value the useful resources, frameworks, and ideas he shares after sessions.
- Several reviewers mention that he listens carefully and helps them work through growth challenges and business goals.
About
Growth operator and fractional CMO. Founder of We Scale Startups, a London growth consultancy for post-PMF B2B SaaS and AI startups. I've mentored 50+ early-stage founders and run 479+ sessions across Google for Startups, Techstars, GrowthMentor and MentorCruise, averaging 4.97/5.
Most founders arrive asking about a channel. Usually the channel isn't the problem — positioning and ICP are, and the channel is just where the symptom showed up. So sessions are practical: name the actual constraint, pick the two or three experiments worth running this quarter, and set up a weekly rhythm your team can keep without me.
Background: 10+ years operating inside SaaS, fintech, healthtech and EdTech, two operator-side exits, £18M+ revenue influenced and £6M+ in paid media managed or influenced.
Best fit if you're post-PMF, roughly £1M–£10M ARR, with real traction but inconsistent acquisition — or you're weighing a first senior growth hire and want to pressure-test it first.
Not a fit if what you need is channel execution volume. I'll say so early and point you towards an agency instead.
What mentees say
5 out of 5 stars
Daniel was extremely knowledgeable on the big picture marketing along with the tactical. We was extremely helpful in overcoming hurdles I couldn't get past. Some of these were technical hurdles that he took and completed. Others were hurdles that were strategic that we were able to work through. His video for online marketing was set to watch and it gave a great foundation for building a marketing strategy and thinking deeply about how to build out towards your end goal.
Kenneth
Standard Plan • 1 year
5 out of 5 stars
Jason
Standard Plan • 1 month
5 out of 5 stars
Jamie
Lite Plan • 3 months
Get to know Daniel
What happens when you start
You tell Daniel your goals. They see exactly what you want to work on before session one.
You meet within days. Daniel reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
