Daniel is a senior growth marketing leader and regulated ads policy advisor with over 10 years of experience developing and implementing results-driven acquisition strategies for start-ups and national mainstay brands. A two-State licensed attorney as well, Daniel has taken a somewhat non-traditional path to develop his marketing expertise and client growth perspective. Daniel has worked with notable companies including Google, Atmosphere TV, Public Storage, Morgan & Morgan, Shiseido cosmetics, as well as many early-stage startups.
Serving as an interim growth marketing leader, Daniel focuses on helping brands balance their marketing channel portfolios, and develop their marketing tech stack, attribution, and overall acquisition strategy. Daniel has built, optimized, and scaled multimillion-dollar ad campaigns across Google search, Bing, LinkedIn ads, YouTube, and display remarketing. While working with Atmosphere TV, immediately preceding their Series B raise, Daniel helped developed an attribution framework and search ads strategy that lead to a 75% increase in MQL acquisition via SEM channels.
In addition to growth marketing, Daniel has vast experience as an ads policy compliance advisor for brands in highly regulated industries including, legal services, cannabis/CBD, employment marketplaces, and financial technology. Merging his legal and compliance background with growth marketing principles, Daniel advises brands in these industries on go-to-market growth strategies that align with constantly evolving regulations and ad platform policy restrictions.