Felix Sim

Felix is a seasoned digital marketing leader with over 20 years of experience in planning and managing strategic marketing campaigns and programs across various industries and regions. In ADP, where he leads and supports regional and local campaigns across the Asia Pacific market, leveraging online marketing technology solutions and platforms such as ELOQUA, SFDC, and Workfront.

As a Marketing Automation expert, Felix has extensive experience in improving and streamlining marketing operations processes and workflows, as well as ensuring tools have the right capabilities to support business requirements and strategy. He also has specialties in omni-channel, customer lifecycle management, demand generation, metrics analysis, and branding. His goal is to keep thriving on creating and delivering impactful and effective marketing campaigns and programs that help individuals and companies achieve their personal and business objectives and goals.