Fabian Geyrhalter

If you are launching or re-launching your brand, I will ensure you follow the right processes based on my proven brand strategy framework, from a tight positioning to the perfect name and overall identity. I want to make sure you act, look, and feel like a brand from the get-go. If we collaborate, you won't fall into the usual startup branding mishaps as your offering meets its audience. I have written 4 best-sellers on the subject of branding for startups and have helped hundreds launch successfully while advising numerous Fortune 500s on their naming and branding efforts.

More Background:

Fabian Geyrhalter, an acclaimed Brand Strategist and Creative Director, is the Principal of Los Angeles-based brand consultancy FINIEN and a partner at Chameleon Collective, a business consultancy that in 2022 made the Inc. 5000 list of America’s fastest-growing private companies for the second year in a row.

Fabian understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. He has deep expertise in guiding organizations through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards.

All four of his books on branding became international Amazon Bestsellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, where he talks to some of today's most prolific founders about brand strategy, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers or mentees. In 2022 he received the inaugural Global Startup Mentor Award for being the highest-rated mentor in the U.S. by Founder Institute, the world's largest pre-seed accelerator.

Also in 2022, Fabian launched a product startup, Toneoptic, to bring a new level of form and function to the vinyl record storage and display space.