$240 / month
Start free, decide later
I’m a Technical Product Manager with more than 10 years of experience building and scaling technology products. At Amazon, I led conversational and generative AI work for Alexa Shopping, focusing on product direction, response quality, evaluation, and launch decisions. Earlier, I led international expansion work at AWS and built products in aviation technology.
Here’s how I can help:
1. **AI product guidance for founders:** Clarify the customer problem, define a useful first version, prioritize what to build, and decide how you’ll measure whether it works.
2. **Finding a practical use for AI:** Identify where AI could help your business, assess the risks, and turn a broad idea into a plan you can test.
3. **Product decision support:** Work through a difficult product choice, review an AI experience, or get an experienced perspective on quality and launch readiness.
4. **AEO and GEO guidance:** Explore how customers find answers through AI assistants and answer engines, identify gaps in your content and product data, and plan how to make your information easier for these systems to find and use accurately.
5. **AI product career mentoring:** Prepare for interviews, strengthen your product stories, and communicate your experience with more clarity.
Bring the idea, challenge, or decision you’re facing. We’ll work through it together and leave with a clearer next step.
You tell Joann your goals. They see exactly what you want to work on before session one.
You meet within days. Joann reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Joann Emmanson
Sr. Technical Product Manager at Amazon
Enter your email and we'll let you know when Joann has open spots. You'll also get a link to manage your wishlist – no account needed.
Book a free intro call with Joann
Connect with Joann in a quick call (usually 15-20 minutes)
Sessions with Joann
Start with a set, or book one session at a time.
Book a few sessions up front when you know you’ll be back.
Whatever doesn't fit the mold: Get 30 minutes with a mentor to discuss your needs. Be it help …
$109×4
30 min each
Whatever doesn't fit the mold: Get a full hour with a mentor to discuss your needs. Be it …
$189×4
60 min each
Ask Me Anything - 30 Minutes
Whatever doesn't fit the mold: Get 30 minutes with a mentor to discuss your needs. Be …
$109
30 min
Ask Me Anything - 60 Minutes
Whatever doesn't fit the mold: Get a full hour with a mentor to discuss your needs. …
$189
60 min
Introductory Call
An introductory call is a simple way to get to know a mentor before committing to …
$39
15 min
Portfolio Feedback
A strong portfolio can open doors, but only if it clearly shows what you can do …
$89
30 min
Resume Feedback
Your resume often decides whether you get the interview or get overlooked. This MentorCruise session is …
$89
30 min
Work Review
Sometimes the fastest way to grow is to get thoughtful feedback on the work you are …
$119
45 min
Interview Preparation
Interview preparation is about showing up with clarity, confidence, and a strong sense of how to …
$149
60 min
Leadership Development
Great leadership is not just about managing people. It is about building trust, making better decisions, …
$149
60 min
AI Enablement & Workflows
AI is quickly becoming a core part of how modern professionals work, but using it well …
$149
60 min
What's included in the trial?
Every trial is a little different – here's what Joann says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods