$240 / month
Start free, decide later
I’m a Technical Product Manager with more than 10 years of experience building and scaling technology products. At Amazon, I led conversational and generative AI work for Alexa Shopping, focusing on product direction, response quality, evaluation, and launch decisions. Earlier, I led international expansion work at AWS and built products in aviation technology.
Here’s how I can help:
1. **AI product guidance for founders:** Clarify the customer problem, define a useful first version, prioritize what to build, and decide how you’ll measure whether it works.
2. **Finding a practical use for AI:** Identify where AI could help your business, assess the risks, and turn a broad idea into a plan you can test.
3. **Product decision support:** Work through a difficult product choice, review an AI experience, or get an experienced perspective on quality and launch readiness.
4. **AEO and GEO guidance:** Explore how customers find answers through AI assistants and answer engines, identify gaps in your content and product data, and plan how to make your information easier for these systems to find and use accurately.
5. **AI product career mentoring:** Prepare for interviews, strengthen your product stories, and communicate your experience with more clarity.
Bring the idea, challenge, or decision you’re facing. We’ll work through it together and leave with a clearer next step.
You tell Joann your goals. They see exactly what you want to work on before session one.
You meet within days. Joann reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Joann Emmanson
Sr. Technical Product Manager at Amazon
Enter your email and we'll let you know when Joann has open spots. You'll also get a link to manage your wishlist – no account needed.
Book a free intro call with Joann
Connect with Joann in a quick call (usually 15-20 minutes)
One-off sessions with Joann
One-off sessions are a great option if you're looking for specific advice on a certain topic.
An introductory call is a simple way to get to know a mentor before committing to ongoing mentorship. This session gives you the chance to …
A strong portfolio can open doors, but only if it clearly shows what you can do and why it matters. This MentorCruise session is designed …
Your resume often decides whether you get the interview or get overlooked. This MentorCruise session is designed to help you strengthen your resume so it …
Whatever doesn't fit the mold: Get 30 minutes with a mentor to discuss your needs. Be it help with some code, discussing through an issue …
Sometimes the fastest way to grow is to get thoughtful feedback on the work you are already doing. This MentorCruise session is designed to help …
Interview preparation is about showing up with clarity, confidence, and a strong sense of how to present your experience. This MentorCruise session is designed to …
Great leadership is not just about managing people. It is about building trust, making better decisions, communicating clearly, and helping others do their best work. …
AI is quickly becoming a core part of how modern professionals work, but using it well takes more than trying a few prompts. This MentorCruise …
Whatever doesn't fit the mold: Get a full hour with a mentor to discuss your needs. Be it help with coding something, deciding on a …
What's included in the trial?
Every trial is a little different–here's what Joann says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods