Multi-Disciplinary Founder with 15+ Years Experience Advising Founders on Early-Stage Challenges
United States of America Active this week Usually responds in a day or two

Services

$300 / month

Start free, decide later

  1. 1 Free intro call
    No card needed to book.
  2. 2 Ongoing calls + chat
    2 × 60-min calls per month, unlimited Q&A. Replies in 24 hours or less.
  3. 3 No lock-in
    Month to month, no contract.
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About

Hi, I’m Jonathan — founder and former CEO of Storenvy. I raised $7M, scaled the company over 8 years, and eventually sold it to Alibaba. Then I went on to be the first CTO & Head of Product at MUD\WTR. Since then, I’ve worn nearly every hat at early-stage startups: CEO, CTO, Head of Product, Data Science, CMO — you name it. I’ve helped brands like ShopPad, Grüvi, and Canal (A16Z) go from messy beginnings to real traction.

WHAT I BRING

I’m obsessed with using data to tell uncomfortable truths, fix broken funnels, and find product-market fit. At MUD\WTR, I led retention strategy and drove a 25% lift in customer LTV — helping the brand scale 10X in one year toward a $120M valuation.

I think like a founder and a product/data nerd. That means I don’t just give advice — I roll up my sleeves and help you test, validate, and prioritize what matters most.

WHO I WORK BEST WITH

I’m here for scrappy founders, PMs, and growth leads who are:
• Navigating early-stage chaos
• Trying to raise their first (or next) round
• Wrestling with customer data or retention
• Building a new product or marketplace from scratch

WHAT YOU’LL GET
• Straight-up feedback on your deck, product, or metrics
• Battle-tested strategies to improve conversion, retention, and LTV
• A clearer roadmap — and someone who’s been there — to keep you moving

Let’s jam. If you’ve got vision and drive, I’ll bring clarity, frameworks, and firepower.

What happens when you start

You tell Jonathan your goals. They see exactly what you want to work on before session one.

You meet within days. Jonathan reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship