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Jonathan Crawford

Product, Data & Strategy
Multi-Disciplinary Founder with 15+ Years Experience Advising Founders on Early-Stage Challenges
United States of America Active this week Usually responds in half a day
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Services

$300 / month

Ideal for ambitious founders seeking hands-on support and tailored guidance to accelerate growth.

2 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

Hi, I’m Jonathan — founder and former CEO of Storenvy. I raised $7M, scaled the company over 8 years, and eventually sold it to Alibaba. Then I went on to be the first CTO & Head of Product at MUD\WTR. Since then, I’ve worn nearly every hat at early-stage startups: CEO, CTO, Head of Product, Data Science, CMO — you name it. I’ve helped brands like ShopPad, Grüvi, and Canal (A16Z) go from messy beginnings to real traction.

WHAT I BRING

I’m obsessed with using data to tell uncomfortable truths, fix broken funnels, and find product-market fit. At MUD\WTR, I led retention strategy and drove a 25% lift in customer LTV — helping the brand scale 10X in one year toward a $120M valuation.

I think like a founder and a product/data nerd. That means I don’t just give advice — I roll up my sleeves and help you test, validate, and prioritize what matters most.

WHO I WORK BEST WITH

I’m here for scrappy founders, PMs, and growth leads who are:
• Navigating early-stage chaos
• Trying to raise their first (or next) round
• Wrestling with customer data or retention
• Building a new product or marketplace from scratch

WHAT YOU’LL GET
• Straight-up feedback on your deck, product, or metrics
• Battle-tested strategies to improve conversion, retention, and LTV
• A clearer roadmap — and someone who’s been there — to keep you moving

Let’s jam. If you’ve got vision and drive, I’ll bring clarity, frameworks, and firepower.


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