$240 / month
Start free, decide later
I'm Head of Mid Market at Tiendanube (Nuvemshop in Brazil), Latin America's largest e-commerce platform, where I lead marketing strategy for the mid-market segment in Mexico — focused on inbound demand generation, pipeline building, and revenue alignment with Sales.
It's my third leadership role at the company in 5 years: before this I was Head of Growth Marketing (building the content & acquisition engine from scratch across Mexico and Colombia) and Head of Education for Spanish-speaking LATAM, leading the expansion of Ecommerce en Acción — the largest e-commerce education platform in Latin America.
Before Tiendanube, I led SEO/CRO at Intuit (QuickBooks Mexico), founded my own digital marketing agency specializing in e-commerce, and built e-commerce and digital marketing operations from zero in multiple companies such as Energizer, Hyundai and Daewoo — always recruiting the teams, designing the processes, and coordinating execution.
My core expertise spans growth marketing, inbound & content marketing, SEO, demand generation, marketing automation, and e-commerce strategy. I also have hands-on experience with AI tools (ChatGPT, Claude, Gemini, Midjourney, n8n) and integrate them daily into my workflows — so if you're looking to leverage AI in your marketing work, I can help with that too.
I'm a great fit as a mentor if you're: a marketer looking to level up in growth, content or e-commerce marketing; someone building or scaling a digital marketing function from zero; an entrepreneur trying to figure out their acquisition engine; or a professional navigating a non-linear career path (journalism to marketing, career pivots, moving countries — I've done it all).
I'm based in Mexico City, originally from Buenos Aires, and we can work together in English, Spanish, or Portuguese — whatever feels most comfortable.
Send me a message and let's talk about your goals. I'd love to help.
5 out of 5 stars
Standard Plan • 3 months
Episodio de podcast · Xtraordinario · 20 de agosto de 2021 · 1 h 6 min
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Juan Fairstein, mejor conocido como Calde, es Head of Growth de Tiendanube, la plataforma de comercio electrónico que en 2021 …
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You tell Juan your goals. They see exactly what you want to work on before session one.
You meet within days. Juan reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Juan Fairstein
Head of Mid Market at Tiendanube
Enter your email and we'll let you know when Juan has open spots. You'll also get a link to manage your wishlist – no account needed.
Book a free intro call with Juan
Connect with Juan in a quick call (usually 15-20 minutes)
One-off sessions with Juan
One-off sessions are a great option if you're looking for specific advice on a certain topic.
An introductory call is a simple way to get to know a mentor before committing to ongoing mentorship. This session gives you the chance to …
Your resume often decides whether you get the interview or get overlooked. This MentorCruise session is designed to help you strengthen your resume so it …
Career growth rarely happens by accident. This MentorCruise session is designed to help you build a clearer roadmap for where you want to go next …
Sometimes the fastest way to grow is to get thoughtful feedback on the work you are already doing. This MentorCruise session is designed to help …
A good study plan does more than organize your time. It helps you focus on the right things, build momentum, and make steady progress without …
Bring your online store or acquisition funnel and I'll review it live — identifying quick wins, bottlenecks, and growth opportunities based on 15+ years of …
What's included in the trial?
Every trial is a little different–here's what Juan says about their trial:
Our trial call is a full 60-minute session, no watered-down version. I want you to experience what working together actually feels like before you commit. We'll dig into your goals, map out where you are now, and start working on a real plan. If it's a fit, great. If not, no hard feelings.
