Services
$240 / month
Start free, decide later
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1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
2 × 60-min calls per month, unlimited Q&A. Replies in 24 hours or less. -
3
No lock-in
Month to month, no contract.
About
I'm Head of Mid Market at Tiendanube (Nuvemshop in Brazil), Latin America's largest e-commerce platform, where I lead marketing strategy for the mid-market segment in Mexico — focused on inbound demand generation, pipeline building, and revenue alignment with Sales.
It's my third leadership role at the company in 5 years: before this I was Head of Growth Marketing (building the content & acquisition engine from scratch across Mexico and Colombia) and Head of Education for Spanish-speaking LATAM, leading the expansion of Ecommerce en Acción — the largest e-commerce education platform in Latin America.
Before Tiendanube, I led SEO/CRO at Intuit (QuickBooks Mexico), founded my own digital marketing agency specializing in e-commerce, and built e-commerce and digital marketing operations from zero in multiple companies such as Energizer, Hyundai and Daewoo — always recruiting the teams, designing the processes, and coordinating execution.
My core expertise spans growth marketing, inbound & content marketing, SEO, demand generation, marketing automation, and e-commerce strategy. I also have hands-on experience with AI tools (ChatGPT, Claude, Gemini, Midjourney, n8n) and integrate them daily into my workflows — so if you're looking to leverage AI in your marketing work, I can help with that too.
I'm a great fit as a mentor if you're: a marketer looking to level up in growth, content or e-commerce marketing; someone building or scaling a digital marketing function from zero; an entrepreneur trying to figure out their acquisition engine; or a professional navigating a non-linear career path (journalism to marketing, career pivots, moving countries — I've done it all).
I'm based in Mexico City, originally from Buenos Aires, and we can work together in English, Spanish, or Portuguese — whatever feels most comfortable.
Send me a message and let's talk about your goals. I'd love to help.
What mentees say
5 out of 5 stars
Ben
Standard Plan • 3 months
Get to know Juan
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Podcast#1. El detrás de una estrategia de Inbound Marketing
Episodio de podcast · Xtraordinario · 20 de agosto de 2021 · 1 h 6 min
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VideoCómo hacer growth marketing | Manuel Echeverría con Juan Fairstein, Head of Growth Tiendanube MX
Juan Fairstein, mejor conocido como Calde, es Head of Growth de Tiendanube, la plataforma de comercio electrónico que en 2021 …
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What happens when you start
You tell Juan your goals. They see exactly what you want to work on before session one.
You meet within days. Juan reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
