KARL GRIFFIN

Hi, I’m Karl, and I specialise in helping early-stage, funded founders develop and execute winning SaaS go-to-market strategies. With over 15 years leading sales for fast-growing startups and four years heading sales for Zoopla, one of the UK’s most recognised brands and a $3bn software business, I’ve seen first-hand what it takes to sell your way from MVP > Product Market Fit > Scale > Exit.

I’ve been the first sales hire, a founder, and a Sales Leader guiding companies through critical growth phases. My approach is practical and strategic—focused on refining your sales strategy, knowing when to hire your first salespeople, rapidly ramping-up your pipeline and closing more deals. I also focus on creating the kind of traction that compels investors so you can pitch and close your next round.

I work with founders who want hands-on support, whether it’s through 1-2-1 mentorship and sparring sessions for technical founders, offering fractional sales leadership, providing board-level guidance, or conducting audits of your sales pipeline and team performance.

If you’re a driven founder looking to sharpen your sales approach, scale fast, and get investor-ready, let’s connect. I’m passionate about helping ambitious professionals take their businesses to the next level.

www.startwithkarl.com