Mentorship Plan
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Highly motivated and data-driven sales & marketing leader with 9+ years of cross-functional experience in ad-tech & CPG. Proficient in strategic partnership, brand management, digital transformation, eCommerce, commercial sales, and media planning.
●Lead enterprise-level partnerships with major CPG accounts, creating vertical-level brand and
commerce category narratives for the CPG industry.
● Lead cross-functional teams (XFN) in end-to-end business operations and strategy, defining marketing
and channel strategies.
● Drive e-commerce business as a holistic business owner, creating sales and marketing plans that
encompass performance marketing activation, account management, and commercial GTM strategy
creation.
● Conceptualise and execute new product launches, actively contributing to defining the right products
for the market by leveraging consumer insights and customer needs.
● Possess strong analytical skills, supporting operations through the analysis of key performance
indicators and trends.
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