Hello! I’m Paula, and I am so pleased you’re here.
I am a senior B2B tech marketing leader with 15 years of experience specialising in marketing strategy and driving predictable revenue within the fast-paced world of technology. Throughout my career, spanning major global players like Palo Alto Networks, Oracle, and IBM, I have focused on building and executing global GTM (Go-to-Market) campaigns that exceed business targets through data-driven growth and operational excellence. Beyond my corporate role, I am deeply passionate about supporting the next generation of talent. For several years, I have been providing career consultation for graduates and early-years professionals at the Henley Business School and the University of Greenwich. My goal is to help you bridge the gap between academic theory and the practical, high-stakes reality of the global tech industry.

How I can help you
Navigating the start of your career can feel overwhelming, especially in a field as technical and rapidly evolving as marketing. Based on my journey, from a Bachelor’s in Journalism in Brazil to an MA in International Marketing in the UK, I can guide you through:
1) Launching Your Tech Career: Understanding the nuances of Cybersecurity, SaaS, and AI to make yourself stand out in a competitive market.
2) CV & Strategy Development: Translating your academic achievements into a narrative that resonates with global recruiters and leadership.
3) Strategic Marketing Fundamentals: Moving beyond "just posting" to mastering demand generation, ABM, and integrated digital strategy.
4) Building a Global Mindset: Leveraging my experience working across AMER, EMEA, and JAPAC regions to help you think and act on a global scale.

A little bit about me
I believe that a successful career is built on curiosity and balance. Outside of work, I am a mother, global explorer, Scouts’ leader, women's football supporter, avid reader. I also bring a multilingual perspective to my mentorship, as I am fluent in Portuguese and English, with advanced Spanish and French.