Rui Gouveia

CEO @ Build Up Labs - Startup Incubator
Mentoring Entrepreneurs and CEO's on Business Validation, Strategy, Growth, Fundraising
Portugal 5.0 (15 reviews) Active today Usually responds in half a day


$270 / month

For entrepreneurial minds ideating or building a business and looking for guidance and expert advise

2 calls per month (30min/call)

Unlimited Q&A via chat

Expect responses in 2 days

Hands-on support

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Software engineer, turned entrepreneur, turned startup ecosystem leader, turned mentor.

I've been a serial entrepreneur for 20+ years, currently sharing experience and guidance with driven entrepreneurs and CEO's.

I manage a startup incubator in Europe, supporting dozens of international startups at different stages at

My goal is to help entrepreneurs avoid the most common mistakes when starting and growing a business.

CEO at Build Up Lab - Startup Studio and Incubator
Chief Innovation Officer at comOn - Digital Marketing Agency

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What mentees say



5 out of 5 stars

Standard Plan · 
5 months

Rui is one of the best Mentors out there. He's very passionate about seeing his mentee grow and always willing to go the extra mile to help anywhere needed. I have grown so much learning from Rui. Rui reminded me so much of my Dad. Rui gave me so much confidence and motivation on my low days. Can't thank you enough.



5 out of 5 stars

Standard Plan · 
1 month

Rui is a very experienced entrepreneur, a very intelligent and wise person. He is like a sherpa for me & the business that I am building right now. He helped me with a variety of strategic decisions that I need to make during our mentorship. He is a great mentor! Definitely will recommend going into a mentorship with him!



5 out of 5 stars

Standard Plan · 
7 months

I'm very thankful to have Rui as a mentor. I was a bit lost with all the things that had to be done for my project. He helped me really narrow down my focus and get me to take action. Rui provided very helpful insights based on all the startups he worked with. Thanks again Rui.

Ali wrote 1 more review for the same mentorship


5 out of 5 stars

I'm thankful for having Rui as a mentor. Even though I consider myself good at prioritizing, I found myself lost considering all the things that need to be done. Rui helped me narrow down on what's really important and provided his valuable insights based on all the startups he has worked with.

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