Ruslan Shogenov

Ruslan Shogenov

Sr. Product Marketing Manager @ SAP LeanIX
🙌 B2B SaaS Product Marketing mentor for career growth and business results
Germany
Speaks English and Russian
Active this week Usually responds in a few days

Services

$210 / month

Career development, Growth marketing, product marketing

2 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

8+ years in B2B SaaS product marketing. Led core SEO product marketing at Semrush. Drove growth for lead gen add-ons at Pipedrive. Currently Senior PMM at SAP LeanIX focused on GTM, executive-level messaging, and measurable results.

Common requests I handle:
- Break into PMM and land offers
- Build the first PMM function at a startup
- Turn a complex product into simple value props and a clear message
- Plan and run a product or feature launch that drives adoption and revenue
- Align Product, Sales, and Marketing on message, assets, and handoffs

I’ll review what you already have, ask the right questions to find what’s missing, and help you turn rough ideas into working deliverables. Whether it’s messaging, a GTM plan, or prep for an interview, we’ll work through it together, step by step, until it’s clear, sharp, and ready to use.

Skills

Go-to-market Growth Marketing Conversion Rate Optimization Team Leadership Market Research Analytics paid ads Product Marketing Competitive Analysis Data Analysis Leadership Growth Management Marketing product market fit personal growth Product-Market Fit Content Marketing digital strategy product led growth brand strategy performance marketing Marketing automation Customer Research Research Go-to-Market Strategy Career Growth Positioning Pricing