Sabrina Duda

User Researcher @ SMILING
United Kingdom 5.0 (1 review) Active 2 months ago


I have over 20 years of experience in UX, and I am passionate about user-centred product development and considering users' needs and emotions.

I earned my MSc in Psychology at Humboldt University in Berlin, Germany, where I specialised in Engineering Psychology and Cognitive Ergonomics. I co-founded one of the first usability agencies in Germany and served for over 12 years as a managing director and partner.

Since 2015, I have worked as a Principal UX Researcher, Head of UX and Senior UX Researcher for DWP (Department for Work and Pensions), Refinitiv (LSEG), Valtech, The Lab Group, Experian, Zava, Ministry of Justice, The Very Group, ThoughtWorks.

I enjoy mentoring a lot. I have mentored several UX researchers over the past years and all of them have better jobs now. Success rate: 100%! Here is the feedback from some of my mentees:

I frequently write and speak about UX. Read more about me on!

What mentees say



5 out of 5 stars

Sabrina leads with incredible skill, openness, generosity and flexibility. She is brilliant and is able to meet people where they are truly at, and goes above and beyond to bring optimism and support to her mentees. What a total delight to meet her and learn from her. Thank you Sabrina!


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Mentorship Plan

$170 / month

For UX researchers who want to improve their professional situation and advance their careers.

Regular calls, per agreement

Unlimited Q&A via chat

Expect responses in 24 hours or less

` Tasks & exercises

Flat fee, no hidden costs

7 day free trial! Cancel anytime.

Starting from
$170 / month