Sabrina Duda

Sabrina Duda

Principal UX Consultant & User Researcher @ SMILING - www.smiling.club
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5.0
(3 reviews)
Principal UX Consultant & User Researcher - 🎓 Accredited UX Professional - MSc Psychology ✍🏻 Author & speaker
United Kingdom
Speaks English and German
Active this month

Services

$200 / month

Start free, decide later

  1. 1 Free intro call
    No card needed to book.
  2. 2 Ongoing calls + chat
    2 × 45-min calls per month, unlimited Q&A. Replies in 2 days.
  3. 3 No lock-in
    Month to month, no contract.
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MentorCruise summary

Sabrina is a Principal UX Consultant and User Researcher at SMILING. She has more than 25 years of UX experience, an MSc in Psychology, and experience co-founding a usability agency in Germany. She has worked in user research across client and agency roles in sectors including tech, government, finance, e-commerce, and health. She helps UX professionals improve CVs and case studies, prepare for interviews, and pursue new roles.

Based on 3 verified mentee reviews

  • Reviewers often praise her kind, supportive, and flexible mentoring style.
  • Two reviewers value her help with job searches, including interview preparation, CV updates, and case study reviews.

About

Hello, nice to meet you!
I am Sabrina, in UX for over 25 years.

I have mentored many UX Professionals over the past years, and helped them to get better jobs.
Read the feedback from my mentees: https://smiling.club/trainer-mentor/mentor/ and check out my UX career page with many helpful resources: https://smiling.club/career-ux/.

I earned my MSc in Psychology at Humboldt University in Berlin, Germany, specialising in Engineering Psychology and Cognitive Ergonomics. I co-founded one of the first usability agencies in Germany and served for over 12 years as a Managing Director & Partner.

In 2015 I moved to the UK and worked as a User Researcher in various client and agency side roles - B2B and B2C - tech, government, finance, e-commerce, health, recruiting. In one of my last roles, I was a Principal UX Researcher and part of the Product Design Leadership Team and Hiring Team.

I hope to meet you soon! I look forward to supporting you in your career and your job seeker journey.

What mentees say

5 out of 5 stars

Sabrina leads with incredible skill, openness, generosity and flexibility. She is brilliant and is able to meet people where they are truly at, and goes above and beyond to bring optimism and support to her mentees. What a total delight to meet her and learn from her. Thank you Sabrina!

pragya

Pragya

Standard Plan • 2 months

5 out of 5 stars

Found Sabrina to be an excellent mentor and very supportive when looking for a new role. We covered interview prep, updated my CV and also reviewed some case studies. Tips and expertise have been invaluable.

Mary

Mary

Standard Plan • 1 month

5 out of 5 stars

Sabrina is been amazing to work with. Really kind and caring with a lot of experience in UX and working with teams. It's been really helpful! I hope to have more opportunities to work with her in the future.

Caroline

Caroline

Standard Plan • 1 month

What happens when you start

You tell Sabrina your goals. They see exactly what you want to work on before session one.

You meet within days. Sabrina reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship

Skills

User Research Portfolio Review Mock Interviews CV Review Career Guidance Job Search UX Research Personas User Journeys Segmentation Surveys Jobs-to-be-done UX Strategy German language In-depth interviews Public Speaking Writing Thought Leadership