Shashi Gopinath

Over the past 20 years, I’ve built and supported startups across India, Europe, and the U.S. — from tech products to farm-to-fork ventures, clean tech, education, community festivals, and eco-tourism. I’ve worn many hats: founder, advisor, intrapreneur, policy thinker, and venture ecosystem builder. I’ve built 8 startups (and failed in a few more), worked with over 500 founders, and helped venture funds reach the right audience.

In short, I’ve sat on all sides of the startup table — builder, enabler, capital, community, and strategy.

What I bring to the table:

I help founders cut through the noise. Positioning your story, defining your problem clearly, and aligning your product with market and meaning — that’s where I thrive. I combine strategic thinking with a deep understanding of human behavior, systems, and markets.

I can support you with:

- Go-to-market & business design
- Crafting brand story, positioning & product philosophy
- Mapping customer journeys & user experience
- Fundraising strategies
- Market entry & sales design
- Pivot & rebranding

Beyond business:

- Accountability Partner – someone who helps you stay on track
- Support for Neurodivergent Founders – especially around focus & energy
- Burnout Navigation – I’ve been there; I help founders manage the inner game too

My approach:

I blend startup wisdom with behavioral science, mental clarity, and grounded execution. Whether you’re launching your first venture or navigating early-stage chaos, I’ll walk alongside you — as a partner who understands both the external hustle and the internal journey.