Sofia Holden

Head of Marketing & Brand Strategy @ Klar | Former Nike, Mars, PepsiCo
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5.0
(18 reviews)
Marketing and brand executive with 15+ years of experience leading consumer growth and brands
Mexico
Speaks English and Spanish
Active this month Usually responds in a few hours

Services

$350 / month

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  1. 1 Free 7-day trial
    No charge until day 7. Cancel anytime.
  2. 2 Ongoing calls + chat
    2 calls per month, unlimited Q&A. Replies in 2 days.
  3. 3 No lock-in
    Month to month, no contract.
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MentorCruise summary

Sofia is Head of Marketing & Brand Strategy at Klar. She has more than 15 years of experience in consumer growth, go-to-market strategy, and brand activation, including more than a decade at Nike and work with Mars and PepsiCo. She helps leaders build marketing strategies, prepare for interviews, and plan career moves.

Based on 13 verified mentee reviews

  • Reviewers often praise her clear, actionable strategic guidance for marketing projects, business plans, and career goals.
  • Mentees value her direct feedback and practical career support, including resume strategy and interview preparation.
  • Several reviewers note that she quickly understands their goals and creates concrete plans to reach them.

About

Marketing and brand executive with 15+ years of experience leading consumer growth, Go-To-Market strategy, and integrated brand activation across sports, fintech, and global consumer brands including Nike, Klar, PepsiCo, and Mars.

Currently serving as Head of Marketing & Brand Strategy at Klar, leading enterprise marketing initiatives across brand, product marketing, communications, partnerships, media, and consumer and commercial growth.

Experienced managing large-scale omnichannel campaigns, cross-functional organizations, agency ecosystems, and marketing investment strategies that drive both commercial performance and long-term brand equity.

Previously spent more than a decade at Nike leading category and brand initiatives across Football, Running, Women’s, Lifestyle, and Sport Performance categories throughout Mexico, Latin America, and the United States.

Former NCAA Division I athlete focused on building culturally relevant brands, high-performance teams, and consumer experiences that connect sport, culture, and business growth.

What mentees say

5 out of 5 stars

Sofia is incredible. She truly CARES and that's so apparent in her mentorship. Incredible insights, incredible person. A++. THANK YOU, SOFIA!!

Jack

Jack

Standard Plan • 6 months

5 out of 5 stars

Working with Sofia has been an incredible experience. Her extensive marketing knowledge and real-world experience allowed us to accomplish a lot in a very short period of time. She quickly identified opportunities to help the project I'm working on reach its full potential and provided clear, actionable guidance every step of the way. I was genuinely impressed by how much we were able to accomplish during each session. She is exceptionally bright, thorough, and well-versed across a wide range of marketing topics. Every session was organized, productive, and packed with valuable insights. I came away from each meeting with a stronger understanding of both marketing strategy and execution. Can't recommend Sofia enough.

Jennifer

Jennifer

Pro Plan • 1 month

5 out of 5 stars

Sofia is very honest and direct with her feedback. She's great at strategic and high-level advice. I will seeking her out again when I need some more strategic support.

Asha

Asha

Lite Plan • 1 month

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What happens when you start

You tell Sofia your goals. They see exactly what you want to work on before session one.

You meet within days. Sofia reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship