Srinivas Sri Perumbuduru

Sri is a seasoned product leader, with more than decade of experience in industries like Airlines, Ed-tech, enterprise, & telecom. He is obsessed with making easy-to-use human-centric products using agile & continuous discovery methodologies. Sri’s primary role at AirAsia is to lead product management teams to solve challenges and bring digital innovation in customer experience.

"When I don't find solutions to an existing problem, I make my own products. By doing so, I failed many a time and learned lessons of product management from different perspectives of users & business owners. I also make consumer internet products in my free time which provides me plenty of opportunities to learn about user acquisition, behaviour and metrics.

I'm also startup product consultant,alumnus & active member of Teach for India, a non-profit organisation, working towards ending education inequality & providing excellent education to all children.

When I'm not wrapping my head around engineering or product decisions, I code, analyse stocks, & play video games. From serious journalism to silly gifs, I'm an avid Redditor".