Telma Casanova

Telma Casanova

Performance Marketing Manager @ Parity
5.0
(1 review)
5+ years in Performance Marketing, Paid Media, User Acquisition, Media Buyer, SEM / PPC | Mentorship
Portugal
Speaks English, Portuguese and Spanish
Active this week

Services

$480 / month

Best suited for those who are looking to have a mentorship on Performance Marketing.

4 calls per month (30min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

👋 Hi, I'm Telma — a Performance Marketing & Growth Strategist with 5+ years of experience scaling high-ROAS campaigns and leading digital acquisition across B2B and B2C brands in tech, SaaS, blockchain, insurance, health, education, retail, architecture, decoration, sustainability, parking, tv channels, tourism, etc.

I am passionate about people; helping them is my life's most rewarding purpose.

💼 I’ve worked as a:

- Performance Marketing Manager
- Paid Media Specialist
- Growth & Demand Generation Lead
- Digital Acquisition Strategist

I’ve managed global multi-channel campaigns across Meta, Google, LinkedIn, X (Twitter), Bing, and TikTok and helped brands at different growth stages—from startups to enterprises—build scalable performance engines.

📊 My track record includes:

🚀 Boosting ROAS by 791%
🎯 Cutting CPA by 607% and CPL by 86%
📈 Increasing Conversion Rate by 653%
🧩 Driving a 40% increase in Sales Qualified Leads
💰 Surpassing annual revenue targets by 88%

🛠 I can support you with:

🧠 Strategic Support:

- Help you design scalable performance marketing strategies tailored to your industry
- Diagnose underperforming campaigns and uncover growth levers using data.
- Build full-funnel acquisition strategies (TOFU, MOFU, BOFU) with aligned KPIs.
- Guide you in choosing the right mix of paid media channels based on your business goals and budget.

📈 Campaign Execution & Optimization:
-Create advanced account structures (e.g., SKAGs, ASC, CBO testing, dynamic creatives).
- Help you design and implement test-and-learn frameworks (A/B testing, creative iteration, bid strategies).
- Train you in ROAS-driven optimization routines (frequency, placement, budgets, audience segments)

🎯 Whether you're early in your career or a seasoned media buyer looking to level up or solve advanced problems, I bring hands-on experience and strategic insight to help you achieve clarity, confidence, and consistent results.

Let’s work together to unlock your next level 🚀

What mentees say

5 out of 5 stars

Telma is a great mentor. She will prepare guides for you and make you understand the marketing industry

Mariam

Mariam

Standard Plan • 5 months

Skills

Career Growth Career Coaching Career Development Career Change Career Transition demand generation Growth Marketing Growth Hacking Business Growth Mentorship Digital Marketing paid ads Content Marketing Career Content Strategy Conversion Rate Optimization Marketing Research Digital Marketing Strategy Social Media Social Media Marketing CRM Email Marketing Marketing