Vanessa Mouledous

“In a perfect competition market, the only way for a business to differentiate is through the brand.” Professor Nader Tavassoli, London Business School.

I am a multicultural brand strategist & Chief Brand Officer specialised in advising global companies, government bodies & tech startups to position their brand as the growth engine of their business. Educated by world brand gurus, with tenures in agency and client side and experience in entrepreneurship as a founder, advisor, mentor and community facilitator in Paris, Copenhagen, Sydney and Kuala Lumpur, I am on a mission to evangelise organisations to unleash the full potential of their brand and their business.

I believe that the brand is a corporation’s utmost strategy, its guiding star, its central founding operational framework to every day’s decision. In my vision, the brand is the vector to shape relevant experience for the users, gain competitive advantage, realize the long-term ambition, and transform customers, partners, and internal talents into fans. I enable organisations to shape the relevant brand experience by operationalizing the brand, involving business and brand strategy, design, activation, culture and empowering every function across the organization to think through the lens of the brand.

Supporting clients and users in their business growth and expansion has been the red thread throughout my career and helped me develop a strong business acumen.

Today, I am deeply involved in the tech startup ecosystem worldwide advising, mentoring and facilitating programs for startup founders and volunteering as a Time for the Planet assessor and a Board member & Growth Lead at La French Tech Malaysia, a French government initiative to bolster France as a tech startup nation. To evangelize more leaders faster, my most recent endeavor is writing branding columns for business magazines.

I am versed in: Brand Strategy | Business Strategy | Brand Experience | Brand Management | Visual Identity | Brand Operationalization | Business Transformation | Brand Consulting | Start-up Consulting.

I hold a world top 15 Masters in Management from French EDHEC Business School with major in finance and minors in business strategy, strategic marketing and business law.