Advanced UX Research: Stakeholder & Business Alignment with Guillermo

One of the biggest challenges in UX research isn’t just conducting great research—it’s making sure it leads to action. If stakeholders don’t see the value, research risks being ignored or underutilized.

Since conducting my very first usability test in 2004, I have accumulated over two decades of experience in research, hiring, and product strategy. I've worked closely with product managers, engineers, and executives to ensure research aligns with business goals and drives real change.

In this session, I’ll help you bridge the gap between research and business impact, ensuring your insights drive meaningful decisions. We’ll cover:
✅ Framing research for business impact – Connecting findings to business goals and priorities.
✅ Getting stakeholder buy-in – How to engage product managers, engineers, and executives.
✅ Translating insights into action – Crafting research narratives that influence decision-making.
✅ Managing research expectations – Balancing timelines, scope, and business needs.
✅ Common challenges & solutions – How to deal with resistance, skepticism, or research inertia.

Whether you're struggling to get your research noticed, dealing with stakeholder pushback, or looking to make a bigger impact, this session will provide the tools and strategies to transform UX research into a key driver for business success.