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I’m originally from Mexico City, and I’m deeply passionate about sports, with extensive experience in marketing. As a former professional tennis player, I earned two scholarships to pursue a Bachelor's degree in Business and a Master's in Innovation at prestigious institutions in the United States.

With over 20 years of experience in multinational companies such as Nike, Mars, and PepsiCo, I have led initiatives that break paradigms and make a high social impact. I have also spearheaded major campaigns, including a landmark Super Bowl LVI, 2x World Cups and 2x hyperlocal Just Do It campaigns, where my expertise in leveraging consumer and product insights played a key role in delivering powerful brand experiences.

Throughout my career, I’ve championed gender equality and women’s empowerment through sports, contributing to some of the most influential campaigns in both Latin America and the United States. I've also fostered a culture of inclusivity and high performance within teams, driving the company’s mission forward through strategic partnerships and community engagement.