Beyond pixels: how to master the business impact of product design with

Stop just building products and start driving business impact. This session is designed to elevate your role beyond execution. You will learn how to effectively combine deep user empathy with a solid grasp of business goals, enabling you to expand your team’s perspective, champion high-impact initiatives, and ensure your design work delivers measurable value directly tied to the company's success.

Hi, I'm Annalisa! 👋

I’m a Product Designer with 10+ years of experience designing and building digital products, and 7+ years mentoring designers and founders. I specialize in creating intuitive and impactful SaaS, and AI-driven product experiences. Over the years, I’ve worked with both large organizations and innovative startups, across B2B and B2C environments, helping teams align design with business goals, scale design systems, and drive measurable product impact.

As a mentor I support designers at different stages of their careers, from junior designers building their first portfolio to senior designers growing into strategic roles.

How I can help you:

- Portfolio and CV reviews
- UX and product design feedback
- Interview preparation
- Career growth and role transitions
- Product thinking and design strategy
- Navigating B2B and complex product design
- Exploring AI tools and AI-assisted design workflows

You can also see what mentees have said about working with me here:
https://adplist.org/mentors/annalisa-valente

Looking forward to supporting you on your design journey! ✨