Develop A One Page Marketing Strategy for Non-Marketers with Steven

In this 120 minute one on one workshop I will work with you side by side to create a simple, but effective marketing strategy to grow your business, focusing on a step-by-step plan that you can execute over 90 days that will increase your business and revenues.

Over 120 minutes we will work together to develop a customised, actionable, simple and easy to understand marketing plan that you can deploy over the next 90 days

I will explain any core concepts, define resources and the step by step tasks that need to be completed over your plan. I will explain the reasoning and justifications for the step by step plan, ensuring that it is right for your business and that you are fully onboard with the strategy.

Firstly we will:

Evaluate your current resources (time, budget, personnel) and the state of your current business, to determine feasible marketing tactics within these constraints. We will assess any of your existing marketing efforts to
identify strengths, weaknesses, and opportunities for growth that you may have missed.

Secondly we will:

Analyse your target audience and current market positioning, defining any tweaks or changes required, we will develop your ideal customer personas
and use those to pinpoint the marketing channels that will yield the highest return and get you connections with your target audience.

Lastly we will:

Prioritise the activities that align with your business goals and resources and establish realistic, measurable objectives making sure that your plan stays on track and provides you with demonstrable results.

The one page plan will allow you to understand exactly what needs to be done and why, how to concentrate efforts on the most impactful activities
and make the most of your available resources.

Simple and Practical: No marketing jargon, just straightforward advice
Tailored to You: Customised strategies that fit your unique business needs
Action-Oriented: Focus on execution and tangible results

By working together to simplify your marketing efforts and achieve your business goals the output is a one page strategy customised to you that you can use as a template over the next 90 days.

Prior to our call I will send you a list of questions that will help us get the most out of the session. After your session I will be available on chat to answer any questions or concerns and provide further chat based advice as required regarding your plan.

What will your plan look like?

Each plan is customised for the exact requirements of each client, but in general you can expect something like this.

The defined goal
Resources and time required
Your target customers
Channels to connect with those customers
Work that needs to be done step by step
How we will measure results
The return on investment we expect on your efforts
A paid traffic, social media, content plan as relevant

The outcome is a simple and easy step by step plan, crafted one to one over a two hour session that you can use to execute and realise growth over the next 90 days.