Ecommerce Growth Roadmap

Richard Anning

with Richard Anning

Review your website and come up with practical recommendations for what to optimise in a prioritised list. To maximise value when you book the session we will first scope out … Read more

1 hour 30 min Book a time instantly 5.0 3 reviews
Richard Anning

Richard Anning

Founder at Mean Decisions

$200 one session
5.0 3 reviews 🇬🇧
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About this session

Review your website and come up with practical recommendations for what to optimise in a prioritised list.

To maximise value when you book the session we will first scope out the key challenges and goals. What you have tried previously and any data/ screen recordings you would like to share.

Then I will conduct the audit and present back recommendations on the call.

The recommendations are broad in nature, alongside the usual 'quick wins' I will present larger projects and tasks like updating a pricing strategy, optimising the traffic coming to the website, adding more content to target a new audience or better serve a current one.

Your mentor

I've built and scaled 3 online businesses with 15+ years experience. Now enjoy helping others to do the same. I work with founders of ecommerce businesses as an 'in the weeds' advisor to help you overcome growth challenges and stay on course with a clear, prioritised roadmap.

Together we'll look at creating simple, reliable processes to optimise the customer journey. You may already use AI, agencies and experts within you team, I can help to make sure you're giving them the support and guidance they need to execute and evaluate progress effectively. Automated dashboards provide the data we'll dig into in our sessions to review performance to course correct, accelerate what's working and come up with the next round of optimisations.

Typical areas of focus
- Working with Founders who are wearing a lot of hats
- Integrating AI, reviewing team and agency output
- Paid Ad performance across Google, Meta, TikTok,
- Site CRO & inventory optimisation
- CRM - Campaigns, Automations, loyalty
- Data and insights - KPIs, reports and insight generation
- Operational efficiencies - workflow design & SOPs

Outcomes & Deliverables during our sessions
- Root cause mapping that supports fast feedback loops that turn noise into signals
- Clear go or no-go decisions using a simple scorecard for products, channels, and tests
- Measurable de-risking of spend through pre-mortems, guardrails, and checkpoint reviews
- Async reviews and feedback to maintain momentum and unblock resources between calls

Scaling a business can be challenging, you don't have to go it alone. I deliver clear insights into the root causes and best next steps to give founders confidence in their decisions. From product sourcing, marketing, logistics, customer service, team building, agency management, AI and tool integration I can help you navigate every aspect of building brand.

Book a free intro call to discuss your current challenges and goals.

What mentees say

5.0 (3 reviews)
“Over the last 3 months we moved from a marketplace to our own site, and the results were night-and-day. The biggest unlock was Richard’s mentorship. Solutions-first. Even when our products or setup weren’t perfect, h…” “Over the last 3 months we moved from a marketplace to our own site, and the results were night-and-day. The biggest unlock was Richard’s mentorship. Solutions-first. Even when our products or setup weren’t perfect, he always brought practical options we wouldn’t have thought of ourselves. Full-stack support. He’s hands-on across site UX, Meta/TikTok/Google ads, and email/CRM—so messaging and the purchase journey stay consistent end-to-end. Direct + actionable. His advice is clear and useful—whether via text or on a call. I couldn’t always execute everything right away due to time, but the guidance still paid off. Transferable impact. I applied his playbooks to other businesses too, which boosted my income and pushed my career forward. Real ROI. He saved us time and money by steering us away from unprofitable rabbit holes and toward what actually moves the needle. If you’re in a spot like we were, I strongly recommend working with Richard. He’ll guide you, keep you focused, and help you scale faster.”
adam

Adam

Standard Plan · 3 months

“Richard has full knowledge of the e-commerce business in all industries. Amazing. I never thought that one person could know so much. I was very impressed. Will do more calls with him soon. ”
Furkat

Furkat

Session

Frequently asked questions

What exactly is a session?

A session is a focused one-on-one call with your mentor. Use it to get feedback, work through a specific problem, review your work, or get unstuck. You reserve up to 1 hour 30 min of their time.

How do I pick a time?

After checkout you pick a slot from Richard's live availability, and it's confirmed on the spot.

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Sessions happen over video call. Your mentor shares the meeting link ahead of time, so all you need is a quiet spot and a stable connection.

Can I reschedule?

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