Systems Deep Dive | Removing Barriers To Growth
with Richard Anning
Who Would Benefit - ecommerce founders who are making sales but are facing scaling challenges. Those who: - are generating consistent sales but can't unlock the next stage of growth … Read more
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About this session
Who Would Benefit - ecommerce founders who are making sales but are facing scaling challenges.
Those who:
- are generating consistent sales but can't unlock the next stage of growth or profitability
- feel they're "burning money" without a clear road map or performance feedback loop
- get bombarded by operational demands and are becoming a bottleneck in their own business.
- would like a neutral, non biased 3rd party to review their strategy and identify blind spots.
How It Works
Pre-Session: Exchange messages to understand your challenges, goals and operational landscape. Then you'll choose one or more critical areas of their business for a technical deep dive. This could be their paid ads, CRM, website or logistics.
Part 1: Funnel Audit
- I'll conduct a live review of the platforms (think Google Ads, Shopify, Klaviyo)
- identify immediate opportunities and critical leaks
- focus on finding actionable insights that we convert into quick wins and longer term projects.
Part 2: Systems Thinking
Shift in focus to understand the business at a foundational level. Discuss your operating structure, task roadmap and decision clarity. Uncover and understand what is really driving performance, what data you use to make decisions. What information you are getting from the platforms, your team and your own research.
We'll then optimise or create: decision-making processes, goal-setting frameworks, and team reporting structures.
Questions might include:
- How do you currently use data to make key decisions?
- What is the biggest bottleneck to execution in your business right now?
- How are you structuring your team to scale with the business?
The objective is to uncover the underlying patterns in thinking and behaviour that are limiting growth and creating simple, repeatable steps to counter and replace them with data driven workflows.
Key Deliverables:
30-Day Action Plan: structured list of quick wins with clear steps for implementation and performance analysis.
Growth Framework: actionable workflows and SoPs for improved data capture, decision-making and growth generation.
A full recording of the session and templates will be available for review and reference.
Your mentor
I've built and scaled 3 online businesses with 15+ years experience. Now enjoy helping others to do the same. I work with founders of ecommerce businesses as an 'in the weeds' advisor to help you overcome growth challenges and stay on course with a clear, prioritised roadmap.
Together we'll look at creating simple, reliable processes to optimise the customer journey. You may already use AI, agencies and experts within you team, I can help to make sure you're giving them the support and guidance they need to execute and evaluate progress effectively. Automated dashboards provide the data we'll dig into in our sessions to review performance to course correct, accelerate what's working and come up with the next round of optimisations.
Typical areas of focus
- Working with Founders who are wearing a lot of hats
- Integrating AI, reviewing team and agency output
- Paid Ad performance across Google, Meta, TikTok,
- Site CRO & inventory optimisation
- CRM - Campaigns, Automations, loyalty
- Data and insights - KPIs, reports and insight generation
- Operational efficiencies - workflow design & SOPs
Outcomes & Deliverables during our sessions
- Root cause mapping that supports fast feedback loops that turn noise into signals
- Clear go or no-go decisions using a simple scorecard for products, channels, and tests
- Measurable de-risking of spend through pre-mortems, guardrails, and checkpoint reviews
- Async reviews and feedback to maintain momentum and unblock resources between calls
Scaling a business can be challenging, you don't have to go it alone. I deliver clear insights into the root causes and best next steps to give founders confidence in their decisions. From product sourcing, marketing, logistics, customer service, team building, agency management, AI and tool integration I can help you navigate every aspect of building brand.
Book a free intro call to discuss your current challenges and goals.
What mentees say
“Over the last 3 months we moved from a marketplace to our own site, and the results were night-and-day. The biggest unlock was Richard’s mentorship. Solutions-first. Even when our products or setup weren’t perfect, h…”
Adam
Standard Plan · 3 months
“Richard has full knowledge of the e-commerce business in all industries. Amazing. I never thought that one person could know so much. I was very impressed. Will do more calls with him soon. ”
Furkat
Session
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Scheduling conflict? No-show? Cancel session & get your money back instantly.
Only 2 spots left