Written by Irina Veligan Aug. 1, 2022
Irina Veligan is one of our professional mentors on MentorCruise and works as Campaigns Optimization Manager at Avast Software.
Visit ProfileFor example, when designing onboarding mobile app, we knew that our target audience - new employees who have just signed up for a contract and waited for their first working day. So, their main goals for them: how to prepare for first day, what to expect in first 3 months onboarding period etc. How did we know it? We interviewed our HR partners and new employees.
In order to figure out what are the most important functions of the app, we used MSCW prioritization method. The acronym MSCW represents four categories: must-have, should-have, could-have, and won't-have, or will not have right now. We categorized all features according to this method and then put them into development roadmap.
In order to provide clear navigation through the app, you need to understand who, why and how often will use it.
Navigation could be:
Examples of micro-interactions:
Carefully study the platform guidelines, for Andoid it's Material Design, for iOS it's Human Interface Guidelines
Remember that if you're not following platform guidelines, your mobile app might be rejected by App Store and Google Play when you decide to submit it. The App Store has the strictest approval process of all app marketplaces.
b) typography
Also remember that if you're going to localize your content to different languages, save more space for localized text in your designs. Ask native spaekers to check your translations whever it's possoble to avoid mistakes since even the most advanced dictionaries do not take into account the nuances of a foreign language.
c) colors
d) photos
For example, showing photos of real company employees enjoying time together can be great illustration of company value "One Team".
Irina Veligan is one of our professional mentors on MentorCruise and works as Campaigns Optimization Manager at Avast Software.
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