We’ve all seen the consistent stream of posts on LinkedIn from friends and colleagues announcing their layoffs. It’s a sad reality of the current environment in the tech world. I wanted to help in some way.
I have been coaching clients and friends looking for new roles more than ever lately. One of the challenges I find when coaching people on job searches is that my opinion on what works and doesn’t work for their resumes and CVs is just that, my opinion.
I launched a survey to collect data that might help guide anyone who is looking for a new role. Specifically, I wanted to understand what recruiters, hiring managers and leaders look for and prioritise in resumes and cover letters.
The good news is that there are some great insights. The bad news is I only got 56 responses to the survey, so it’s far from empirical. The survey is still open, and I encourage you, dear reader, to either fill it out or share it with those who should (survey here).
*I want to share three things:
*I will continue to update these as I receive more responses.
I used to think that having one version of my resume and sending it out to as many employers as possible increased my chances of landing a job. The customisation was reserved for the cover letter, which wasn’t even that extensive. It’s time to rethink that mentality!
Based on the survey results and conversations with folks hiring and looking for roles, generic just doesn’t cut it.
My advice — Tailor your resume for each application. Review the job posting, and any other relevant content and use the words and terminology that will resonate with them. Never fabricate, but do cater to the employer. For example, if you have experience and results in decreasing churn by x%, but the posting references the need to focus on retention, tailor it to the employer and talk about how you increased retention by y%.
My advice — Look for what the employers care about in the job description and what hiring managers and other leaders post on LinkedIn. Ensure that the experience you focus on in your resume aligns with each employer and that role’s requirements.
Have you ever been networking and the other person keeps talking about themselves and shows no interest in you? That’s how employers feel when they read a generic cover letter.
My advice — Do the research not only on the company but on the hiring managers, recruiters/talent team, and your future peers. Show that you care enough about this role to do the work.
In the world of job applications, one size does not fit all. By focusing on outcomes, relevance, clarity, and research, you’re not just sending out an application but making a statement. A statement that says, “I’m not just looking for any job; I’m looking for this job.”
So, the next time you’re about to hit ‘send’ on that application, take a moment to ensure it’s tailored, just like that perfect-fit suit that, thankfully, none of us have to wear.
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