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Why It's Important to Always Update and Improve Your SEO Strategy Plan

Even the best-designed SEO strategy needs periodic updating. Here are reasons why you should always be improving and adjusting your strategy, as well as tips on how to do so effectively.
Aaron Drotts

Digital Marketing Specialist, Intertek Alchemy

SEO strategies are constantly evolving, and SEO professionals should always be updating their SEO strategy accordingly. SEO is not a set-it-and-forget type of thing; SEO requires constant attention to ensure the highest ranking results possible. Search engines like Google release new updates every few months that can make or break your SEO strategy if you don't keep up with them.

A few examples of SEO updates include Panda (which penalized sites with low-quality content), Penguin (which penalizes sites that have spammy backlinks), and Hummingbird (which has made semantic search more important than ever). Without regular SEO updates, it's almost impossible to rank well on search engines for competitive keywords.

Updating your SEO strategy doesn't mean you need to learn SEO from scratch; it simply means you should be keeping up with the SEO updates so you can stay ahead of your competition. SEO is constantly evolving, so SEO strategy has to adapt to new changes accordingly.

Implementing these SEO updates will definitely provide more traffic through SEO, which in turn will lead to more customers and revenue boosts for your business. Your SEO strategy shouldn't just be about analytics or ranking high on Google's search results pages; it also needs to show growth for your company. The goal of SEO isn't just driving traffic to a site, but driving qualified traffic that converts into paying customers! Most small business owners are aware that SEO drives traffic, but they don't think about the importance of SEO when they are building brand awareness for their company. SEO is about reaching the right audience at the right time with the right message, and that requires an SEO strategy to be focused on conversions from start to finish.

5 SEO Strategies You Need To Adopt Now

Let's go over 5 SEO strategies that you need to adopt right now (or as soon as possible) if you want to improve your SEO performance. These SEO strategies will help you stay ahead of the curve and provide a better SEO strategy for your company:

SEO is about branding too

This might seem like common sense, but most small business owners still don't realize the importance of SEO as an integral part of their marketing strategy. Sure, everyone wants their site on top of Google's search results, but what happens after all those visitors click on your link? Do those visitors convert into customers? Quality SEO needs to be focused on brand awareness for your company as much as improving your SEO rankings. SEO is definitely a long-term strategy, but SEO strategy needs to focus on brand awareness from start to finish. SEO must be integrated into every aspect of marketing for a business if you want to achieve high-quality SEO results. SEO isn't just about getting more traffic from search engines, it's all about converting those visitors into paying customers at a high rate.

Good content matters

Focus on creating better content that provides value to readers. It always comes down to providing the best customer service/user experience possible. Google has made this easier for consumers by rewarding companies with higher rankings based on factors such as page load speed and mobile responsiveness. When search engines reward companies that provide the best user experience (which also happens to be the most rewarding SEO strategy ), companies are forced to adapt their SEO strategy accordingly. Having an SEO strategy that is focused more on creating content for consumers rather than driving traffic through SEO will improve your SEO performance because you're not just driving traffic, but also increasing conversion rates. If SEO is about bringing qualified visitors to a site, then this SEO strategy is focused more on converting those visitors into paying customers more efficiently.

Stay in the loop

Never stop learning SEO. It's hard enough keeping up with the latest Google updates, let alone learning all there is to know about SEO! Staying ahead of your competition requires regular SEO research into what works and what doesn't work anymore in terms of optimization strategies. things like which keywords are no longer relevant, new SEO updates from Google, and SEO tools to help you boost your SEO performance. SEO is something that needs to be constantly evolved with the changing algorithms on search engines like Google. Without an SEO strategy focused more on staying up-to-date with SEO updates, your SEO results will fall behind.

Keywords are out

SEO isn't just about keywords anymore! Using the right keywords definitely helps rankings on search engines like Google, but website optimization is much more complex than using certain keywords over others. Keywords are still an integral part of the overall SEO strategy for any company, but smart companies know SEO is also about providing valuable content for readers first and foremost. Ranking high in search engine results has never been enough for small businesses to grow their companies. SEO now needs to focus on providing the best SEO strategy for readers who are searching for relevant content, as well as those looking to buy a product or service online. Ranking highly in search engine results is still a major SEO goal, but SEO needs to go beyond that by providing a better user experience and focusing more on consumer engagement.

Mobile is crucial

Mobile SEO strategies have evolved greatly over the last few years, but if you haven't adapted your company's SEO strategy with mobile-friendly websites, then chances are you've been left behind. A big part of SEO success in 2021 is making sure your website is mobile-friendly so you can reach an even greater audience using any type of mobile device. The percentage of Internet users browsing websites on smartphones & tablets is expected to grow in 2021, so any SEO strategy that doesn't take the emergence of mobile SEO into consideration will seriously hurt your SEO performance. Mobile SEO strategies are crucial for any company looking to maximize their SEO results.


It's not too late to implement a better SEO strategy for your business! Fortunately, improving SEO isn't as difficult as it used to be. There are many great SEO tools out there today that make implementing an effective SEO strategy easier than ever before. 

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