Top Digital Marketing books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteDigital Marketing books – and here are the answers.

  • Curated by industry experts
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  • Updated annually
Top Digital Marketing books recommended by experts
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Fundamentals of Digital Marketing

Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Digital Marketing Handbook: Deliver Powerful Digital Campaigns

The Digital Marketing Handbook: Deliver Powerful Digital Campaigns

The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, a…

Recommended by the experts and mentors at MentorCruise.

Digital Branding: How to Successfully Build and Measure a Brand Online

Digital Branding: How to Successfully Build and Measure a Brand Online

Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry …

Recommended by the experts and mentors at MentorCruise.

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Concept of Permission Marketing Building Relationships: The core idea of permission marketing is to turn strangers into friends, and friends into customers, by building a relationship over time. This approach focuses on long-term customer engagement rather than short-term sales.

Recommended by the experts and mentors at MentorCruise.

Lean Analytics: Use Data to Build a Better Startup Faster

Lean Analytics: Use Data to Build a Better Startup Faster

Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, monetize your business, and spread the word.

Recommended by the experts and mentors at MentorCruise.

Youtility

Youtility

"Youtility" can be defined as the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldn't dream of going to someone else.

Recommended by the experts and mentors at MentorCruise.

Ogilvy on Advertising

Ogilvy on Advertising

Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy t…

Recommended by the experts and mentors at MentorCruise.

Additional Digital Marketing Reading

These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to u…

Recommended by the experts and mentors at MentorCruise.

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

Recommended by the experts and mentors at MentorCruise.

Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk is a marketing book that teaches businesses how to create social media content that resonates with their audience and drives engagement. It offers practical advice and examples for crafting effective marketing campaigns on different platforms.

Recommended by the experts and mentors at MentorCruise.

Digital Impact: The Two Secrets to Online Marketing Success

Digital Impact: The Two Secrets to Online Marketing Success

Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement appr…

Recommended by the experts and mentors at MentorCruise.

Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising

Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising

Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating cont…

Recommended by the experts and mentors at MentorCruise.

Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahea…

Recommended by the experts and mentors at MentorCruise.

Specializations and Deeper Digital Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.

Social Media Marketing Mastery

Social Media Marketing Mastery

Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top …

Recommended by the experts and mentors at MentorCruise.

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.

Recommended by the experts and mentors at MentorCruise.

Advanced SEO: A step-by-step guide on getting to the top of Google

Advanced SEO: A step-by-step guide on getting to the top of Google

In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress wi…

Recommended by the experts and mentors at MentorCruise.

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