At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteDigital Marketing books – and here are the answers.
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Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven …
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There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all t…
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"Youtility" can be defined as the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldn't dream of going to someone else.
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Interested in promoting your business and/or website but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your website or brick and mortar store using the Internet - with minimal costs. Let us arm you with the knowled…
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Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.
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Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating cont…
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These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.
Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahea…
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Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstr…
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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing…
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Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy t…
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"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of cust…
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Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and how you can use the 4-step Hook Model to shape customer behaviors and habits.
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You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.
Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.
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In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress wi…
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Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top …
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