At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favourite Digital Marketing books – and here are the answers.
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Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all t…
Recommended by the experts and mentors at MentorCruise.
Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, monetize your business, and spread the word.
Recommended by the experts and mentors at MentorCruise.
This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to u…
Recommended by the experts and mentors at MentorCruise.
Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement appr…
Recommended by the experts and mentors at MentorCruise.
"Influence: The Psychology of Persuasion" by Robert Cialdini is a book that examines the psychology behind why people say yes and how to influence them. Here are ten lessons from the book: Reciprocity: People are more likely to comply with requests if they feel they owe you something in return.<…
Recommended by the experts and mentors at MentorCruise.
What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven …
Recommended by the experts and mentors at MentorCruise.
These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-im…
Recommended by the experts and mentors at MentorCruise.
So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so th…
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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing…
Recommended by the experts and mentors at MentorCruise.
Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.
Recommended by the experts and mentors at MentorCruise.
Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and how you can use the 4-step Hook Model to shape customer behaviors and habits.
Recommended by the experts and mentors at MentorCruise.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital…
Recommended by the experts and mentors at MentorCruise.
You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.
Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top …
Recommended by the experts and mentors at MentorCruise.
Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.
Recommended by the experts and mentors at MentorCruise.
In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress wi…
Recommended by the experts and mentors at MentorCruise.
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