Top Digital Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Digital Marketing books – and here are the answers.

Table of Contents

Fundamentals of Digital Marketing

Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, somethin…

Recommended by the experts and mentors at MentorCruise

Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Recommended by the experts and mentors at MentorCruise

Getting everything you can out of all you've got

Getting Everything You Can Out of All You've Got by Jay Abraham is a business book that provides tips on maximizing profit by using innovative marketing techniques. Abraham advises readers to focus on their customers' needs, create a unique selling proposition, and leverage existing resources for better outcomes.

Recommended by the experts and mentors at MentorCruise

Youtility

"Youtility" can be defined as the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldn't dream of going to someone else.

Recommended by the experts and mentors at MentorCruise

The Art of SEO

"The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola is an extensive guide to search engine optimization (SEO) techniques and strategies. The book is considered a comprehensive resource for professionals and businesses looking to enhance their website's visibility and improve search engine rankings.

Recommended by the experts and mentors at MentorCruise

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers.

Recommended by the experts and mentors at MentorCruise

Additional Digital Marketing Reading

These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to utilise online performance metrics - What SEO is and how to use it - The benefits of social media - H…

Recommended by the experts and mentors at MentorCruise

Lean Analytics: Use Data to Build a Better Startup Faster

Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, monetize your business, and spread the word.

Recommended by the experts and mentors at MentorCruise

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Recommended by the experts and mentors at MentorCruise

Shoot The HiPPO: How to be a Killer Digital Marketing Manager

This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do. The job is even more difficult when digital marketing decisions are made by opinion, not data. By gut feel, not what your customers …

Recommended by the experts and mentors at MentorCruise

Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising

Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machin…

Recommended by the experts and mentors at MentorCruise

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sal…

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Digital Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.

Social Media Marketing Mastery

Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of…

Recommended by the experts and mentors at MentorCruise

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.

Recommended by the experts and mentors at MentorCruise

Advanced SEO: A step-by-step guide on getting to the top of Google

In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress with analytics.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Digital Marketing books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

Only 1 Spot Left

Frustrated that your "perfect" SEO isn't delivering the results it used to? You're not alone. The SEO world is having an identity crisis right now. Google's AIO, AI Mode, chaGPT, Perplexity, Gemini... you name it. Search behaviour is shifting. Traditional ranking factors are getting murky. On top of that, everyone's …

$140 / month

Only 1 Spot Left

Who am I? I have 12 years hands-on expertise in building and managing innovative fintech and AI solutions. Currently, at Mastercard I'm a Technical co-founder of a portfolio of six fintech products, driving their end-to-end lifecycle from ideation to global market launch. Currently leading six teams totalling 110 team members. …

$140 / month

Only 5 Spot Left

I’m a marketing strategist, brand consultant, and Fractional CMO with 10+ years of experience helping startups, entrepreneurs, and growing businesses turn ideas into impact. I work hands-on with founders and small teams to clarify their brand, build high-converting strategies, and create marketing systems that drive real results. Whether you're refining …

$220 / month


I am a seasoned Marketing Executive with a proven track record of revenue growth, cross team collaboration and successful outcomes with experience scaling organizations from $1m to $350m+. Highlights of my career to date include: *A successful exit to Atlassian for $175M *Driving revenue growth, from $160M to $320M for …

$290 / month

Only 2 Spot Left

🏆 Ranking among the top 1% of mentors! Hi, I’m Jason, a seasoned digital marketing expert with extensive experience to share! Over the past 15+ years in this fast-paced industry, I have helped many businesses and individuals achieve their goals, no matter how difficult. (Make sure to check out my …

$290 / month

Only 1 Spot Left

As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

$300 / month

Browse all Digital Marketing mentors

Still not convinced? Don't just take our word for it

We've already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, they've left an average rating of 4.9 out of 5 for our mentors.

Find a Digital Marketing mentor
  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."