Top Digital Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Digital Marketing books – and here are the answers.

Table of Contents

Fundamentals of Digital Marketing

Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising

Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machin…

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Shoot The HiPPO: How to be a Killer Digital Marketing Manager

This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do. The job is even more difficult when digital marketing decisions are made by opinion, not data. By gut feel, not what your customers …

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Ogilvy on Advertising

Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy the product.

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Digital Impact: The Two Secrets to Online Marketing Success

Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating …

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Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

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Digital Marketing Strategy: An Integrated Approach to Online Marketing

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Digital Marketing Strategy will show you how to …

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Additional Digital Marketing Reading

These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.

Youtility

"Youtility" can be defined as the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldn't dream of going to someone else.

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Digital Marketing All-in-One For Dummies

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal custome…

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Influence: The Psychology of Persuasion

"Influence: The Psychology of Persuasion" by Robert Cialdini is a book that examines the psychology behind why people say yes and how to influence them. Here are ten lessons from the book: Reciprocity: People are more likely to comply with requests if they feel they owe you something in return.

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The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to utilise online performance metrics - What SEO is and how to use it - The benefits of social media - H…

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Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk is a marketing book that teaches businesses how to create social media content that resonates with their audience and drives engagement. It offers practical advice and examples for crafting effective marketing campaigns on different platforms.

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Digital Branding: How to Successfully Build and Measure a Brand Online

Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.

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Specializations and Deeper Digital Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.

Social Media Marketing Mastery

Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of…

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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.

Recommended by the experts and mentors at MentorCruise

Advanced SEO: A step-by-step guide on getting to the top of Google

In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress with analytics.

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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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Serial Entrepreneur | Startup Mentor | Angel Investor | Strategic Advisor With over two decades of experience as a software engineer, entrepreneur, and investor, I’ve built, scaled, and advised ventures across multiple industries. Today, my mission is to empower entrepreneurs and CEOs to turn bold ideas into thriving businesses. As …

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Stuck in your career? Want to land your dream job, pivot industries, or finally get that promotion? I help professionals across all industries achieve big career moves faster with a clear plan, proven strategies, and hands-on guidance every step of the way. With 10+ years in marketing and leadership, I’ve …

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I am a seasoned Marketing Executive with a proven track record of revenue growth, cross team collaboration and successful outcomes with experience scaling organizations from $1m to $350m+. Highlights of my career to date include: *A successful exit to Atlassian for $175M *Driving revenue growth, from $160M to $320M for …

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Frustrated that your "perfect" SEO isn't delivering the results it used to? You're not alone. The SEO world is having an identity crisis right now. Google's AIO, AI Mode, chaGPT, Perplexity, Gemini... you name it. Search behaviour is shifting. Traditional ranking factors are getting murky. On top of that, everyone's …

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I’m a design ops leader and program manager in digital products, design, and technology. Over the years, I’ve led multi-disciplinary initiatives and large-scale programs, transforming abstract ideas into actionable strategies that drive meaningful business outcomes. I thrive in navigating ambiguity, turning challenges into opportunities, and fostering collaboration across cross-functional teams. …

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