At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Digital Marketing books – and here are the answers.
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Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Better information allows for better decisions, better targeting, and better reach.
Recommended by the experts and mentors at MentorCruise
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
Recommended by the experts and mentors at MentorCruise
Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.
Recommended by the experts and mentors at MentorCruise
The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Recommended by the experts and mentors at MentorCruise
Getting Everything You Can Out of All You've Got by Jay Abraham is a business book that provides tips on maximizing profit by using innovative marketing techniques. Abraham advises readers to focus on their customers' needs, create a unique selling proposition, and leverage existing resources for better outcomes.
Recommended by the experts and mentors at MentorCruise
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers.
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These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is prov…
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This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to utilise online performance metrics - What SEO is and how to use it - The benefits of social media - H…
Recommended by the experts and mentors at MentorCruise
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk is a marketing book that teaches businesses how to create social media content that resonates with their audience and drives engagement. It offers practical advice and examples for crafting effective marketing campaigns on different platforms.
Recommended by the experts and mentors at MentorCruise
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal custome…
Recommended by the experts and mentors at MentorCruise
"Influence: The Psychology of Persuasion" by Robert Cialdini is a book that examines the psychology behind why people say yes and how to influence them. Here are ten lessons from the book: Reciprocity: People are more likely to comply with requests if they feel they owe you something in return.
Recommended by the experts and mentors at MentorCruise
Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.
Recommended by the experts and mentors at MentorCruise
You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.
In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress with analytics.
Recommended by the experts and mentors at MentorCruise
Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.
Recommended by the experts and mentors at MentorCruise
Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of…
Recommended by the experts and mentors at MentorCruise
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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