Top Digital Marketing books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteDigital Marketing books – and here are the answers.

  • Curated by industry experts
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Top Digital Marketing books recommended by experts
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Fundamentals of Digital Marketing

Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Best Damn Web Marketing Checklist, Period! 2.0, Volume 2

The Best Damn Web Marketing Checklist, Period! 2.0, Volume 2

So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so th…

Recommended by the experts and mentors at MentorCruise.

This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstr…

Recommended by the experts and mentors at MentorCruise.

Digital Impact: The Two Secrets to Online Marketing Success

Digital Impact: The Two Secrets to Online Marketing Success

Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement appr…

Recommended by the experts and mentors at MentorCruise.

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

"Influence: The Psychology of Persuasion" by Robert Cialdini is a book that examines the psychology behind why people say yes and how to influence them. Here are ten lessons from the book: Reciprocity: People are more likely to comply with requests if they feel they owe you something in return.<…

Recommended by the experts and mentors at MentorCruise.

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.

Recommended by the experts and mentors at MentorCruise.

The Digital Marketing Handbook: Deliver Powerful Digital Campaigns

The Digital Marketing Handbook: Deliver Powerful Digital Campaigns

The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, a…

Recommended by the experts and mentors at MentorCruise.

Additional Digital Marketing Reading

These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.

The Art of SEO

The Art of SEO

"The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola is an extensive guide to search engine optimization (SEO) techniques and strategies. The book is considered a comprehensive resource for professionals and businesses looking to enhance their website's visibility and improve s…

Recommended by the experts and mentors at MentorCruise.

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven …

Recommended by the experts and mentors at MentorCruise.

Digital Marketing All-in-One For Dummies

Digital Marketing All-in-One For Dummies

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital RO…

Recommended by the experts and mentors at MentorCruise.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-im…

Recommended by the experts and mentors at MentorCruise.

Digital Marketing For Dummies

Digital Marketing For Dummies

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers.

Recommended by the experts and mentors at MentorCruise.

Ogilvy on Advertising

Ogilvy on Advertising

Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy t…

Recommended by the experts and mentors at MentorCruise.

Specializations and Deeper Digital Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.

Social Media Marketing Mastery

Social Media Marketing Mastery

Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top …

Recommended by the experts and mentors at MentorCruise.

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.

Recommended by the experts and mentors at MentorCruise.

Advanced SEO: A step-by-step guide on getting to the top of Google

Advanced SEO: A step-by-step guide on getting to the top of Google

In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress wi…

Recommended by the experts and mentors at MentorCruise.

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