Top Digital Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Digital Marketing books – and here are the answers.

Table of Contents

Fundamentals of Digital Marketing

Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Digital Marketing Strategy: An Integrated Approach to Online Marketing

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Digital Marketing Strategy will show you how to …

Recommended by the experts and mentors at MentorCruise

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Better information allows for better decisions, better targeting, and better reach.

Recommended by the experts and mentors at MentorCruise

Digital Marketing All-in-One For Dummies

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal custome…

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

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Influence: The Psychology of Persuasion

"Influence: The Psychology of Persuasion" by Robert Cialdini is a book that examines the psychology behind why people say yes and how to influence them. Here are ten lessons from the book: Reciprocity: People are more likely to comply with requests if they feel they owe you something in return.

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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Recommended by the experts and mentors at MentorCruise

Additional Digital Marketing Reading

These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sal…

Recommended by the experts and mentors at MentorCruise

Lean Analytics: Use Data to Build a Better Startup Faster

Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, monetize your business, and spread the word.

Recommended by the experts and mentors at MentorCruise

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Concept of Permission Marketing Building Relationships: The core idea of permission marketing is to turn strangers into friends, and friends into customers, by building a relationship over time. This approach focuses on long-term customer engagement rather than short-term sales.

Recommended by the experts and mentors at MentorCruise

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to utilise online performance metrics - What SEO is and how to use it - The benefits of social media - H…

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Shoot The HiPPO: How to be a Killer Digital Marketing Manager

This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do. The job is even more difficult when digital marketing decisions are made by opinion, not data. By gut feel, not what your customers …

Recommended by the experts and mentors at MentorCruise

The Art of SEO

"The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola is an extensive guide to search engine optimization (SEO) techniques and strategies. The book is considered a comprehensive resource for professionals and businesses looking to enhance their website's visibility and improve search engine rankings.

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Digital Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.

Advanced SEO: A step-by-step guide on getting to the top of Google

In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress with analytics.

Recommended by the experts and mentors at MentorCruise

Social Media Marketing Mastery

Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of…

Recommended by the experts and mentors at MentorCruise

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I’m a marketing strategist, brand consultant, and Fractional CMO with 10+ years of experience helping startups, entrepreneurs, and growing businesses turn ideas into impact. I work hands-on with founders and small teams to clarify their brand, build high-converting strategies, and create marketing systems that drive real results. Whether you're refining …

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Ever wonder how some websites always seem to top Google searches? That's the art of SEO, and I've been mastering it for over a decade. My journey began with building my own e-commerce site from scratch. It was a crash course in what really works in the ever-shifting landscape of …

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Who am I? I have 12 years hands-on expertise in building and managing innovative fintech and AI solutions. Currently, at Mastercard I'm a Technical co-founder of a portfolio of six fintech products, driving their end-to-end lifecycle from ideation to global market launch. Currently leading six teams totalling 110 team members. …

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Software engineer, turned entrepreneur, turned advisor and investor. I've been a serial entrepreneur for 20+ years, currently sharing experience and guidance with driven entrepreneurs and CEO's. My mission is to help entrepreneurs start or growing their business, proving thoughtful feedback and guidance. I manage a startup incubator in Europe, supporting …

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🏆 Ranking among the top 1% of mentors! Hi, I’m Jason, a seasoned digital marketing expert with extensive experience to share! Over the past 15+ years in this fast-paced industry, I have helped many businesses and individuals achieve their goals, no matter how difficult. (Make sure to check out my …

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