At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favourite Digital Marketing books – and here are the answers.
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Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy t…
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"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of cust…
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These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be.
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"The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola is an extensive guide to search engine optimization (SEO) techniques and strategies. The book is considered a comprehensive resource for professionals and businesses looking to enhance their website's visibility and improve s…
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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing…
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This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do. The job is even more difficult w…
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These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.
What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven …
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Interested in promoting your business and/or website but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your website or brick and mortar store using the Internet - with minimal costs. Let us arm you with the knowled…
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The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, a…
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The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Better information allows for better decisions, better targeting, and better reach.
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Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement appr…
Recommended by the experts and mentors at MentorCruise.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-im…
Recommended by the experts and mentors at MentorCruise.
You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.
In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress wi…
Recommended by the experts and mentors at MentorCruise.
Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.
Recommended by the experts and mentors at MentorCruise.
Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top …
Recommended by the experts and mentors at MentorCruise.
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