At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Digital Marketing books – and here are the answers.
Did you know? We have over 3,000 mentors available right now!
Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers.
Recommended by the experts and mentors at MentorCruise
Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and how you can use the 4-step Hook Model to shape customer behaviors and habits.
Recommended by the experts and mentors at MentorCruise
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in th…
Recommended by the experts and mentors at MentorCruise
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
Recommended by the experts and mentors at MentorCruise
"Youtility" can be defined as the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldn't dream of going to someone else.
Recommended by the experts and mentors at MentorCruise
Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy the product.
Recommended by the experts and mentors at MentorCruise
These books are not required for you to learn Digital Marketing, but they are highly recommended for you to deepen your knowledge.
What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sal…
Recommended by the experts and mentors at MentorCruise
Concept of Permission Marketing Building Relationships: The core idea of permission marketing is to turn strangers into friends, and friends into customers, by building a relationship over time. This approach focuses on long-term customer engagement rather than short-term sales.
Recommended by the experts and mentors at MentorCruise
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Digital Marketing Strategy will show you how to …
Recommended by the experts and mentors at MentorCruise
"Influence: The Psychology of Persuasion" by Robert Cialdini is a book that examines the psychology behind why people say yes and how to influence them. Here are ten lessons from the book: Reciprocity: People are more likely to comply with requests if they feel they owe you something in return.
Recommended by the experts and mentors at MentorCruise
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Recommended by the experts and mentors at MentorCruise
This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do. The job is even more difficult when digital marketing decisions are made by opinion, not data. By gut feel, not what your customers …
Recommended by the experts and mentors at MentorCruise
You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.
In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress with analytics.
Recommended by the experts and mentors at MentorCruise
Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of…
Recommended by the experts and mentors at MentorCruise
Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.
Recommended by the experts and mentors at MentorCruise
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!
We've already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, they've left an average rating of 4.9 out of 5 for our mentors.
"Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."
"Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."
"Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."
"Andrii is the best mentor I have ever met. He explains things clearly and helps to solve almost any problem. He taught me so many things about the world of Java in so a short period of time!"
"Greg is literally helping me achieve my dreams. I had very little idea of what I was doing – Greg was the missing piece that offered me down to earth guidance in business."
"Anna really helped me a lot. Her mentoring was very structured, she could answer all my questions and inspired me a lot. I can already see that this has made me even more successful with my agency."
