Top Marketing Strategy books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Marketing Strategy books – and here are the answers.

Table of Contents

Fundamentals of Marketing Strategy

Understanding the concepts of Marketing Strategy starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Contagious: Why Things Catch On

Contagious: Why Things Catch On

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. ...

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Blue Ocean Strategy

Blue Ocean Strategy

Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.

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The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. ...

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The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. ...

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Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Start your epic journey now! Praise for Epic Content Marketing "From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world - instantly usable and useful for any business." ...

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This is Marketing: You Can’t Be Seen Until You Learn To See

This is Marketing: You Can’t Be Seen Until You Learn To See

WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.

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Hello! My name is Massoud(pronounced Masuud) and I'm originally from Nashville TN. I began my marketing career in 2019 through freelancing, and contract work. My favorite marketing channel is paid search where I have increased ROAS by an average return of 2x-4x. I also love Copywriting, SEO, and analyzing data. …

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With over a decade in B2B, B2C, and DTC environments, I specialize in guiding tech entrepreneurs and sales, marketing, and product professionals through significant transitions. Whether you're scaling a startup or enhancing team performance, my insights as a 3x Founder and seasoned software executive can drive your success. Leveraging my …

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I am a seasoned Marketing Executive with a proven track record of revenue growth, cross team collaboration and successful outcomes with experience scaling organizations from $1m to $350m+. Highlights of my career to date include: *A successful exit to Atlassian for $175M *Driving revenue growth, from $160M to $320M for …

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Software engineer, turned entrepreneur, turned startup ecosystem leader, turned mentor. I've been a serial entrepreneur for 20+ years, currently sharing experience and guidance with driven entrepreneurs and CEO's. I manage a startup incubator in Europe, supporting dozens of international startups at different stages at incubator.builduplabs.com My goal is to help …

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With both agency and in-house experience, I have over 20 years experience with founders, startups and large organisaitons. If you need help with landing pages, website, apps, conversions and increasing user numbers / sales / clients, let's talk! I've had excellent results both as a marketer and as a mentor …

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Strategic Business and Marketing Advisor to Founders and CEOs Helping navigate the ever-evolving business landscape and unlock the full potential of their brands. Feel free to connect if you're looking to: >> Master Strategic Marketing Planning >> Drive Sales & Marketing Process Optimization >> Build and nurture partner relationships >> …

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