Top Pricing books curated by experts

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Top Pricing books recommended by experts
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Fundamentals of Pricing

Understanding the concepts of Pricing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Pricing Insurance Risk: Theory and Practice (Wiley Series in Probability and Statistics)

Pricing Insurance Risk: Theory and Practice (Wiley Series in Probability and Statistics)

Pricing Insurance Risk: Theory and Practice delivers an accessible and authoritative account of how to determine the premium for a portfolio of non-hedgeable insurance risks and how to allocate it fairly to each portfolio component.
The authors synthesize hundreds of academic research papers,…

Recommended by the experts and mentors at MentorCruise.

Pricing: The Third Business Skill: Principles of Price Management

Pricing: The Third Business Skill: Principles of Price Management

Introduction and Overview of Pricing"You can read this book beginning to end in one go, and not get bored by it because it is easy to understand, dives deep and examples are really well done." ...

Recommended by the experts and mentors at MentorCruise.

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you s…

Recommended by the experts and mentors at MentorCruise.

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. ...

Recommended by the experts and mentors at MentorCruise.

Rework

Rework

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Read it and you'll know why plans are actually harmful, why you don't need outside investors, an…

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Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know

Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know

NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA★ 2022 update out now. Please find instant access on the website ★★ Go to: https: //psychologyofpricing.com/ => Readers Area ★"Favorite 5 Books on ...

Recommended by the experts and mentors at MentorCruise.

Additional Pricing Reading

These books are not required for you to learn Pricing, but they are highly recommended for you to deepen your knowledge.

Power Pricing

Power Pricing

In this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" ...

Recommended by the experts and mentors at MentorCruise.

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significan…

Recommended by the experts and mentors at MentorCruise.

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. ...

Recommended by the experts and mentors at MentorCruise.

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. ...

Recommended by the experts and mentors at MentorCruise.

The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

How to Use Price to Increase Demand, Profit and Customer SatisfactionHOW SMART IS YOUR PRICING?For any business, deciding how much to charge for a product or service is crucial. ...

Recommended by the experts and mentors at MentorCruise.

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