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Understanding the concepts of Pricing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
In this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" ...
Recommended by the experts and mentors at MentorCruise.
How to Use Price to Increase Demand, Profit and Customer SatisfactionHOW SMART IS YOUR PRICING?For any business, deciding how much to charge for a product or service is crucial. ...
Recommended by the experts and mentors at MentorCruise.
Financial Statements is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyo…
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Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significan…
Recommended by the experts and mentors at MentorCruise.
What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. ...
Recommended by the experts and mentors at MentorCruise.
Pricing Insurance Risk: Theory and Practice delivers an accessible and authoritative account of how to determine the premium for a portfolio of non-hedgeable insurance risks and how to allocate it fairly to each portfolio component.
The authors synthesize hundreds of academic research papers,…
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These books are not required for you to learn Pricing, but they are highly recommended for you to deepen your knowledge.
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make ...
Recommended by the experts and mentors at MentorCruise.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Read it and you'll know why plans are actually harmful, why you don't need outside investors, an…
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NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA★ 2022 update out now. Please find instant access on the website ★★ Go to: https: //psychologyofpricing.com/ => Readers Area ★"Favorite 5 Books on ...
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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. ...
Recommended by the experts and mentors at MentorCruise.
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