Top Pricing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Pricing books – and here are the answers.

Table of Contents

Fundamentals of Pricing

Understanding the concepts of Pricing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

How to Use Price to Increase Demand, Profit and Customer SatisfactionHOW SMART IS YOUR PRICING?For any business, deciding how much to charge for a product or service is crucial. ...

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Monetizing Innovation: How Smart Companies Design the Product Around the Price

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. ...

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Rework

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You do…

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Confessions of the Pricing Man: How Price Affects Everything

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make ...

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Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know

NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA★ 2022 update out now. Please find instant access on the website ★★ Go to: https: //psychologyofpricing.com/ => Readers Area ★"Favorite 5 Books on ...

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Power Pricing

In this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" ...

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Additional Pricing Reading

These books are not required for you to learn Pricing, but they are highly recommended for you to deepen your knowledge.

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. ...

Recommended by the experts and mentors at MentorCruise

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. ...

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Pricing Insurance Risk: Theory and Practice (Wiley Series in Probability and Statistics)

Pricing Insurance Risk: Theory and Practice delivers an accessible and authoritative account of how to determine the premium for a portfolio of non-hedgeable insurance risks and how to allocate it fairly to each portfolio component.
The authors synthesize hundreds of academic research papers, bringing to light little-appreciated answers to fundamental questions about the relationships betwe…

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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. ...

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I'm a happy father, deliberate optimist, and entrepreneur with over 18 years of experience, who built a business from day 1 with an initial team of 3 to managing a 400+ person workforce. I am proud to be a YCombinator alum and I've raised millions $$ from venture capital firms …

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I have 8+ years of experience in startups fundraising, business strategy, product and pricing strategy, OKR and KPI planning, budgeting, financial projection, product management, and global market expansion. I successfully helped one startup grow from series B to D and five seed-stage startups secured series-A. I look forward to working …

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