CMO: Career Path

A Chief Marketing Officer (CMO) is a crucial component of any business's leadership team, primarily responsible for managing and executing a company's marketing and advertising initiatives. They play a pivotal role in brand development, market research, and customer engagement strategies to drive growth and increase market share. The CMO ensures that the company's messaging aligns with its values and objectives, reaching the target audience effectively and efficiently.

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What does the CMO career path entail?

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Best books to explore the Marketing career path.

A well-written and thorough book can be an amazing path to build deeper understanding and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick distills years of research and communication science into an easy-to-remember mnemonic and blueprint for creating 'sticky ideas'; ideas that get understood, remembered and that change something – minds or behaviours

Marketing: a Love Story: How to Matter to Your Customers

In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small.

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation brea…

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting …

Digital Marketing For Dummies

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers.

Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales.

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Top Marketing Certifications

Understanding all core concepts of Marketing is key to claiming your next certificate. If you need help brushing up on your skills, consider reaching out to one of our mentors.

Professional Digital Marketing Course + PCM Advanced Digital Marketing

Hosted by digitalmarketinginstitute.com

The Professional Digital Marketing Course from the Digital Marketing Institute is offered in combination with the PCM Advanced Digital Marketing course from the American Marketing Association.

This professional development program is entirely online and includes access to various templat…

Marketing Certification Coaching

Hosted by mentorcruise.com

Consider reaching out to a coach specialized in Marketing certifications. They can help you prepare for your exam, and provide you with the necessary resources to succeed. MentorCruise is the best place to find a coach for your Marketing certification. Here are a few top picks:

The OMCP Digital Marketing Certification

Hosted by omcp.org

The Online Marketing Certified Professional (OCMP) Digital Marketing Certification is unique in that it's only awarded to those with verified marketing experience. The traditional route of certification requires a passing score on the OMCP exams as well as 5,000 hours of experience.

The SMEI Certified Professional Marketer Course

Hosted by catalogue.smei.org

Sales & Marketing Executives International, known as SMEI, offers the SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course.

Prices start at $989.

Digital Marketing Strategies: Data, Automation, AI & Analytics

Hosted by online.em.kellogg.northwestern.edu

The two-month-long Digital Marketing Strategies: Data, Automation, AI & Analytics is offered by the Kellogg School of Management at Northwestern University. It's ideal for digital marketers who want to better understand the digital-centric behaviors of consumers.

Prices start at…

Google's Fundamentals of Digital Marketing

Hosted by skillshop.exceedlms.com

The Fundamentals of Digital Marketing certification is offered by Google and accredited by Interactive Advertising Bureau. It's ideal for those looking to learn foundational skills in digital marketing that will help you achieve long-term career growth.

Prices start at Free.

Marketing Workshop

Hosted by mentorcruise.com

Consider joining a workshop specialized in Marketing. Workshops are a great way to learn new skills, and get hands-on experience. MentorCruise is the best place to find a workshop for your Marketing certification. Here are a few top picks:

UC Berkeley Extension Certificate Program in Marketing

Hosted by extension.berkeley.edu

The UC Berkeley Extension Certificate Program in Marketing is a college-level certification program. It promises to teach students everything they need to know to become a digital marketing expert.

The program, which costs an estimated $4,700, includes 150 hours of instruction and is typ…

Get the guidance you need on the CMO career path

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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With over 20 years experience in marketing for start-ups, scale-ups and challenger brands, my real joy lies in helping marketers and start-up leaders develop their skills and nurture success. I believe marketing achievement lies in a combination of emotional intelligence, customer empathy and pragmatic commercialism. I can help you solve …

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James is a Fractional CMO & Marketing Agency UK Director, husband and father 4 children. based in the UK. James has close to 25 years experience in building, scaling and managing consumer facing global tech businesses. James is incredibly passionate about growing business and developing people. James is an innovative, …

$180 / month
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I'm an entrepreneur and a marketing leader who truly believes that an ecosystem and community can be a massive growth propeller. I co-founded and led GTM for a B2B SaaS company, supporting a 300% growth in under 9 months. 6.5+ years at Yotpo, a leading SaaS B2B company as a …

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With both agency and in-house experience, I have over 20 years experience with founders, startups and large organisaitons. If you need help with increasing channel conversion, landing pages, apps, and increasing user numbers / sales / clients, let's talk! I've had excellent results both as a marketer and as a …

$120 / month
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Strategic Business and Marketing Advisor to Founders and CEOs I'm passionate about helping CEOs navigate the ever-evolving business landscape and unlock the full potential of their brands. My skill set integrates entrepreneurial and business expertise, strategic vision, and innovative problem-solving approach to the diversity of business challenges. Drawing from extensive …

$90 / month
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Startup mentor via Techstars and Founder Institute Data-driven Growth Marketer - 4x Tech Founder. Startup Advisor. Growth Marketing Mentor. Founder, GTM and Revenue lead for several VC-backed startups, including Amplion, Rent.com, CrowdStreet.com and Rentable.co. My primary focus is helping early stage companies in the areas of Customer Discovery, Product-Market Fit, …

$300 / month
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