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CMO: Career Path

A Chief Marketing Officer (CMO) is a crucial component of any business's leadership team, primarily responsible for managing and executing a company's marketing and advertising initiatives. They play a pivotal role in brand development, market research, and customer engagement strategies to drive growth and increase market share. The CMO ensures that the company's messaging aligns with its values and objectives, reaching the target audience effectively and efficiently.

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Moran Khoubian 🇮🇱

GTM Consultant, Fractional CMO
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I'm an entrepreneur and a marketing leader who truly believes that an ecosystem and community can be a massive growth propeller. I co-founded and led GTM for a B2B SaaS company, supporting a 300% growth in under 9 months. 6.5+ years at Yotpo, a leading SaaS B2B company as a …
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