5.0
(59 reviews)
Ex-Startup Operator & Startup Judge @ Seedstars : Pitch deck & GTM strategy for founders.
Singapore Active this week Usually responds in a few hours

Services

$180 / month

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  1. 1 Free 7-day trial
    No charge until day 7. Cancel anytime.
  2. 2 Ongoing calls + chat
    1 × 60-min call per month, unlimited Q&A. Replies in 24 hours or less.
  3. 3 No lock-in
    Month to month, no contract.
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MentorCruise summary

Eric is a Business Coach and Startup Judge at Seedstars. He has mentored startups and entrepreneurs globally for six years and serves as a Round 2 Judge for Alibaba Business Heroes for the 2022 to 2026 cohorts. He helps early-stage founders clarify their go-to-market strategy, strengthen investor stories and pitch decks, and decide what to do next.

Based on 38 verified mentee reviews

  • Reviewers often praise his ability to clarify priorities, work through difficult questions, and set actionable next steps.
  • Mentees value his supportive, attentive style and the encouragement he provides during difficult periods.
  • Two reviewers mention that he goes beyond the session by doing research or following up with detailed ideas and information.

About

I work exclusively with early-stage (Pre-Seed & Seed) founders who want to become investor-ready, highly fundable, and clear on their go-to-market strategy.

For the past 6 years, I've mentored startups globally and serve as a Startup Judge for Seedstars and a Round 2 Judge for Alibaba Business Heroes (2022–2026). Having evaluated hundreds of applications, I have a rare, behind-the-scenes view of exactly how investment committees evaluate traction, team, and narratives—and why 95% of startup pitches get rejected.

I specialize exclusively in helping Pre-Seed and Seed-stage founders with Validation, Fundraising Prep, and GTM Strategy. Startups and Entrepreneurs work with me when they need help with:

• Stress-test and validate their business model before wasting capital.
• Fix their pitch deck narrative (what to highlight, what to cut, and what investors actually look for).
• Build a realistic Go-To-Market (GTM) strategy for early traction.
• Navigate expansion or business setup in Asia, the Middle East, and global markets.

I’ve built and run startups myself, worked with teams across New York, Toronto, Dubai, Singapore, and India, and have been part of early digital initiatives for companies like IBM, Mercedes-Benz, Merrill Lynch, and Bacardi. This mix of "operator experience + investor exposure" allows me to give feedback that is direct, practical, and grounded in reality.

If you’re looking for generic startup advice, I’m probably not the right mentor.
If you want -- honest, investor-aligned feedback and clarity on what will actually move your startup forward -- we’ll work well together.

What mentees say

5 out of 5 stars

Working with Eric is an inspiring and empowering experience. From day one, he created a space where I felt heard and supported, but also constructively challenged. Our sessions are a mix of strategic thinking, honest reflection, and actionable planning. Eric does not just give me answers—he asks the right questions that led me to find them myself. He is exactly the mentor I need to overcome my doubts and increase my confidence while pursuing my startup dream!

Francesco

Francesco

Lite Plan • 1 month

Francesco wrote 1 more review for the same mentorship

5 out of 5 stars

Francesco

Francesco

5 out of 5 stars

Exceptional mentor I have with him for over a year now and I plan on continuing with him long term

Abu

Abu

Session: Pre-Seed Growth: Boot…

5 out of 5 stars

Eric has challenged my thinking and encouraged and help me to grow personally and professionally! I really enjoy talking to him and the tasks he is giving are useful and lead to a better understanding of myself and my business career. If you are stuck or overwhelmed in your current situation and need someone to give you clarity and advice, talk to Eric!

Alexander

Alexander

Standard Plan • 11 months

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What happens when you start

You tell Eric your goals. They see exactly what you want to work on before session one.

You meet within days. Eric reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship