I've spent almost 20 years in tech, starting as a developer before moving into product management over a decade ago. Since then I've built market-leading, multi-million ARR products across DevOps, cybersecurity, web content management, and real-time systems. Including Burp Suite at PortSwigger (45,000+ paying customers, 100,000+ in the community) and XebiaLabs' release-automation tools, named a Gartner Magic Quadrant Leader two years running.

My core strength is customer research and Jobs To Be Done. I love getting underneath what people are really trying to achieve, then working shoulder-to-shoulder with engineering to ship products that actually work. Since 2019 I've split my time between hands-on product work and leadership, which is where I've built the coaching and mentoring side of what I do.

I work with product managers and product owners who sense the real challenge isn't the tools, it's knowing which to reach for, when, and how to apply them to the messy problem in front of them. In our sessions we'll take your actual challenge, shape it clearly into the "job to be done," and work through practical techniques to move it forward. We'll look at your roadmap, your day-to-day habits, and methods you can use straight away, drawing on your real work or a project we invent together to make the learning stick.

I listen first, then share what's worked in practice (and what hasn't. I've launched products that succeeded and a few that didn't). I care as much about the person doing the job as the job itself.

Whether you're stuck on a specific roadmap decision or just want to build confidence in the craft, send me a message with what you're wrestling with right now. We'll figure out the first step together.