My career is guided by the desire to be a Generalist, which steered me to client-facing gigs at consultancies and digital agencies early in my career. My client engagements spanned a range of industries from health care to finance to non-profits and finally retail. I found joy in retail and jumped to the client side where for the last 10 years I've used a blend merchandising and marketing to help customers buy more stuff. I've driven growth within specific marketing channels and broadly across all channels, both horizontally across the customer lifecycle and vertically through the purchase intent conversion funnel. Some call this Full Stack Marketing but I believe I'm just getting started.

Fun fact: I worked as a professional ski instructor for 15 years. Still my favorite job ever.

1st generation Indian American born and raised in suburban Cleveland, Ohio. SF Bay Area resident of 10 years. Hobbies include downhill skiing, poker, reading and fantasy football.

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