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Growth PM advocate. Led 2 PLG transformations. 13+ years in tech. Brazilian-turned-Canadian.
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I'm a software engineer turned product leader. With 13+ years of experience in tech, I've led growth product management in companies such as Vendasta and Vidyard. I'm an advocate of product-led growth, having led two PLG transformations in B2B SaaS (in companies above the 300 employee mark). As a Brazilian …
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Researcher of startups
Mentored over 150 startups
Mentored over 150 startups
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I research and mentor early-stage startups. Helped over 150 startups. My startup program has a 22% surival rate. Customer first, revenue follows.
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