$150 / month
Start free, decide later
Daniel is the Founder and Fractional CMO at We Scale Startups. He has more than 15 years of experience in SaaS, fintech, healthtech, and EdTech, and has run more than 479 founder sessions. He helps post-PMF founders identify growth constraints, choose focused experiments, and build a weekly growth rhythm.
Based on 19 verified mentee reviews
Growth operator and fractional CMO. Founder of We Scale Startups, a London growth consultancy for post-PMF B2B SaaS and AI startups. I've mentored 50+ early-stage founders and run 479+ sessions across Google for Startups, Techstars, GrowthMentor and MentorCruise, averaging 4.97/5.
Most founders arrive asking about a channel. Usually the channel isn't the problem — positioning and ICP are, and the channel is just where the symptom showed up. So sessions are practical: name the actual constraint, pick the two or three experiments worth running this quarter, and set up a weekly rhythm your team can keep without me.
Background: 15+ years operating inside SaaS, fintech, healthtech and EdTech, two operator-side exits, £18M+ revenue influenced and £10M+ in paid acquisition managed.
Best fit if you're post-PMF, roughly £1M–£10M ARR, with real traction but inconsistent acquisition — or you're weighing a first senior growth hire and want to pressure-test it first.
Not a fit if what you need is channel execution volume. I'll say so early and point you towards an agency instead.
5 out of 5 stars
Daniel was extremely knowledgeable on the big picture marketing along with the tactical. We was extremely helpful in overcoming hurdles I couldn't get past. Some of these were technical hurdles that he took and completed. Others were hurdles that were strategic that we were able to work through. His video for online marketing was set to watch and it gave a great foundation for building a marketing strategy and thinking deeply about how to build out towards your end goal.
Standard Plan • 1 year
5 out of 5 stars
Daniel has been an amazing accountability partner during the past year. Really thankful to have spent time with him. He made a huge impact on the business.
Lite Plan • 7 months
5 out of 5 stars
Daniel is a brilliant, friendly, and caring person. If you even need help with community building or getting in front of the right users, I'd recommend reaching out!
Standard Plan • 5 months
You tell Daniel your goals. They see exactly what you want to work on before session one.
You meet within days. Daniel reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Daniel Johnson
Founder & Fractional CMO at We Scale Startups
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Book a free intro call with Daniel
Connect with Daniel in a quick call (usually 15-20 minutes)
One-off sessions with Daniel
One-off sessions are a great option if you're looking for specific advice on a certain topic.
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What's included in the trial?
Every trial is a little different–here's what Daniel says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
