With a decade of expertise in UXD, IA and creative strategy, I lead ideation to execution for renowned Fortune 500s, including past partnerships with Amazon, Alcon, CBRE, Forbes, P&G, Pfizer and Verizon. My bread and butter lies in untangling complex user flows and extracting business requirements to transform raw ideas into elegantly intuitive products. I bring profound insight to lead teams in user research, strategy insights, design thinking workshops, information architecture, user experience design, content analysis, design system builds, organizational transformation and product design.

Operating independently through my product studio, Brand Theory, you'll find me driving business alignment, shaping product requirements and leading teams to craft modern, intuitive platforms tailored to the distinctive needs of large-scale enterprises.

I love to collaborate with like-minded, purpose-driven innovators. For full-service design support extending to branding, marketing, SEO and development, I partner with Ruca, a design cooperative of founders, seasoned design thinkers and agency expats. Together, we redefine the landscape of digital platforms and business scalability, consistently delivering superior results.

My past partnerships include: Anheuser-Busch, CBRE, Caterpillar, Deloitte, Ergomotion, Philips, Purple, Vanguard, Walmart, Wyndham Hotels & Resorts.