$180 / month
Start free, decide later
James is Co-Founder at Llamaroo and previously worked at Activision Blizzard. He has more than 10 years of experience in product leadership, product development, and infrastructure migrations, including work on Candy Crush and BodyFit. He also mentors MBA students who want to move into product management. He helps aspiring product managers prepare for job searches, build plans around their strengths and challenges, and handle day-to-day product work.
Based on 2 verified mentee reviews
✌️ Forget everything you’ve ever heard about product management.
🐝 Forget about all the buzzwords.
🧠 Forget about all the advanced stuff.
8 out of 10 tech companies focus on the wrong things in their product strategy.
Actually, most tech companies don’t even have a product strategy.
They’re so distracted by "magical" and advanced frameworks that they forget to master the basics first.
95% (not 80%) of your results will come from 5% of your actions.
Even if you’re a PM at a BigTech firm, there’s likely something you’re missing or doing wrong.
Tired of feeling like your months of hard work has come to nothing, or "learnings"?
If your answer is yes, we might be a fit.
❤️🩹 The PM game is broken.
🕵🏻♂️ There's only 3-4 secrets to breaking into and succeeding in product management.
🎮 Who else but a gaming PM to teach you how to play the game?
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Hey 👋
I’m the Head of Product for Odicci’s retail Gaming as a Service platform.
I’m leveraging my gaming & eCommerce experience from Activision Blizzard & Bodybuilding.com to deliver fun, interactive, experiences to shoppers and an intuitive, frictionless, B2B SaaS interface to marketers.
I've worked on enterprise mobile games such as Candy Crush, as well as B2C fitness apps like BodyFit. My 10+ years of expertise spans from product team leadership, facilitating product trios (PM, dev, design), end-to-end product development, and large scale infrastructure migrations (Google Cloud Platform).
Outside of work, I dedicate some time to mentoring MBA students aspiring to pivot into product management roles.
🎲 Ready to play the PM game?
5 out of 5 stars
James was a great mentor as he quickly tried to grasp where i was at, what kind of experiences, strengths and challenges I had, and tried to create indvidualized plan. He had insightful advices on product management topics whether it was in terms of job searching or day-to-day tasks, I believe he will be of huge help to anyone making their first steps in product management.
Standard Plan • 3 months
5 out of 5 stars
James is a great mentor and I gained a lot from his expertise in product management and his experience in Oxford MBA.
Standard Plan • 1 month
5 out of 5 stars
Standard Plan • 1 month
In this article James Effarah explores why presence and persuasion, not just process, are the missing links for most aspiring …
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With the help of a photographic memory, I've read over 50 product management books in 2024. Here is a curated …
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You tell James your goals. They see exactly what you want to work on before session one.
You meet within days. James reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
James Effarah
Co-Founder at Llamaroo, ex-Activision Blizzard
Enter your email and we'll let you know when James has open spots. You'll also get a link to manage your wishlist – no account needed.
Book a free intro call with James
Connect with James in a quick call (usually 15-20 minutes)
One-off sessions with James
One-off sessions are a great option if you're looking for specific advice on a certain topic.
Your resume often decides whether you get the interview or get overlooked. This MentorCruise session is designed to help you strengthen your resume so it …
What's included in the trial?
Every trial is a little different–here's what James says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
