I'm a UK-based solo SaaS founder. I currently run three live products with paying customers: SyncStudio (AI video for businesses with existing audiences), Artikle.ai (SEO content automation across WordPress, Webflow, Shopify and others), and Innovate247 (where I take on select consultancy work).

Before going solo I co-founded Hyperise, a personalisation platform integrating with hundreds of MarTech tools, and was CTO/COO at AppInstitute, a no-code app builder serving [stat] SMBs. I've also coached founders through Scalewise.

I've shipped, broken and recovered products across most of the stack a modern SaaS founder actually touches: Next.js, TypeScript, Supabase, Stripe, Inngest, Clerk, Vercel, Remotion. I use Claude Code as my daily driver and have strong opinions about where AI agents earn their keep in production and where they just add maintenance debt.

Who I'm best for

Technical founders and indie hackers building B2B SaaS, especially solo or in tiny teams. People stuck in the messy middle where the product works but growth has stalled and you can't tell whether to push harder or rethink. Founders trying to put AI agents into real production workflows without it turning into a babysitting job. Anyone wrestling with pricing, positioning, or whether their next bet is the right one.

I won't be the right mentor if you want someone to validate every idea. I'll push back, ask uncomfortable questions, and tell you what I actually think. Direct, not harsh.

How to start

Book an intro call and bring something concrete: a landing page, a pricing decision, a stuck launch, a metric you don't trust. I'd rather look at the real thing than talk in abstractions.