Mario Hebert

Growth & Lifecycle Group Lead @ Faire
Growth Marketing Technical Leader
United States of America Active 3 months ago
Save

Services

$240 / month

The most popular way to get mentored, let's work towards your goals!

2 calls per month

Unlimited Q&A via chat

Expect responses in 3-4 days

Apply now
Flat fee, no hidden costs 7 day free trial! Cancel anytime. Lock in this price now!
Book now
View all sessions

About

With 25 years of experience in software engineering, data, and marketing. I am sensitive to the complexities and challenges surrounding the intersection of business processes, technology, compliance, and budgets facing marketing organizations.

I have proven expertise in developing strategies and leading teams to deliver large-scale transformation projects. I can effectively collaborate and communicate at all levels to drive positive business outcomes.

I have a track record of developing, mentoring, and motivating diverse, distributed teams through effective leadership, communication, teamwork, and time management skills.

I serve as a mentor on a few mentoring platforms and have served as a growth marketing advisor/consultant to several tech companies.

Areas of expertise:

Marketing: Affiliate Programs, Attribution, Brand Marketing, Content Marketing, Conversion Rate Optimization, Display Ads, Facebook Ads, Other social media ads, Performance Marketing, Podcast Ads, Search Marketing, Sponsored Content

Monetization: Discounting, Monetization Model, Pricing, Upgrade Terms

Retention & Engagement: Activation, Cohort Analysis, Email, Lifecycle Marketing, Notifications, Resurrection, Retention

SEO: Google Search Console, Link Building, On-Page Optimization, SEO Content, SEO Experimentation

Virality: Organic, Referrals

Video: I have helped a company raise money for an Open video platform, built an SSP for video ads (VAST, VPAID, SpringServe), and share a patent in the video ads space.

Highly scalable architecture: I have worked at two of the Comscore top 30 properties (Conde Nast, and TripAdvisor), developing customer-facing web servers using modern web architecture technologies.

I have contributed to a few open-source projects like ethereal (packet sniffer), osCommerce (shopping cart), and Boxee (video streaming). I am on BugCrowd and Kaggle.

I love to travel, I took one year off of work to travel around the world and have visited over 40 countries so far.

Open to inquiries

You can message Mario to ask questions before booking their services

Get in touch

Skills


Similar mentors