Building startups since before 'startup' was a word. 5-star mentor with ๐Ÿฅ‡ accelerator (25+ unicorns) in the ๐ŸŒŽ, for whom I've built and mentored several programs. Bringing the '๐Ÿฆ„ Playbook' to more entrepreneurs around the World. Firm believer that the right emoji is worth ๐Ÿ’ฏ words.

Intro video:

๐Ÿข๐Ÿ“ˆ Twenty years of solid professional experience, working for Fortune 500 companies and global startups, have shown me how businesses of all sizes operate and given me an unconventional perspective on what is required to succeed in the business world.

๐Ÿ’ฆ๐Ÿ† Lost my startup virginity in 2005 and that feels like really a long time ago. After living in six countries, going broke a few times, co-founding two tech businesses and working with and for a handful of others - while making most of the mistakes in the book - I started sharing my experiences, learnings and insights through mentoring. After 100's of hours of talking to founders, I have been able to distill the patterns, behaviors and practices that differentiate the good from the great and learn most of the important mistakes that get 90% of companies stuck in the quick sands of Startupland.

๐Ÿฅ‡๐Ÿ“ As a mentor I have worked with some of the top startup programs in the World. In 2021, I became part of the very exclusive group of 500 Startups' mentors with a perfect 5 out of 5 score. Being the person who designed, built and taught the curriculum and materials for two of 500's early-stage and growth programs, I have access to the frameworks, templates and assignments that helped turn Grab, Reddit and Canva into legendary unicorns. And as your mentor *you guessed it right* I'll be sharing those with you.

โ›ต๐Ÿ—บ๏ธ I have sailed most startup seas, from the very early waves to acquisition territory. I can help you navigate the first stages of startup life - market research, prototyping, testing and get you ready to launch your Minimum Viable Product. From there we can conquer Product Market Fit, get you ready for a successful fundraising campaign and work on expanding your business into the four corners of the World.

๐Ÿ”ฅ๐ŸŽข The flame that burns twice as bright, burns half as long. Startup life is not a 100m sprint. So you'd better toughen up and get ready to endure the ups and downs of entrepreneurship. There's quite nothing like it. You are the average of the five people you spend the most time with so surround yourself with the best ones you can, count to three and enjoy the ride.

๐Ÿ“– Mentee review:

"I spent a number of years in Silicon Valley. I raised VC money multiple times for different startups. I had over 600 pitches and investor appointments. I thought I knew a thing about pitch decks. What I learned from Rui was better and more than I had learned in the past 15 years. This is pure gold! Excellent understanding and honest analysis and feedback. But most of all: This guy doesn't tell you WHAT to put into your pitch deck - he gives you detailed instructions on HOW to put it. Don't go pitching without talking to Rui first". Steven Morell, CRO at AX Semantics

Mentorship Program


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Includes unlimited Q&A via chat

Tasks & exercises

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Expect responses in 24 hours or less

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