Sana (Snizhana) Ross

As a coach, I help entrepreneurs and professionals dealing with a lot on their plate, feeling the crunch of time, and facing pressure from investors, customers, co-founders, and their own high expectations. If you're feeling overwhelmed and spread too thin - I'm here to help you get your focus back and take your life and business to the next level!

MY BACKGROUND

🏦 From Bank Specialist to Mentor: A Path to Empowering Others
My journey as an educator started in 2003 when I began training bank specialists to analyze small businesses and solo entrepreneurs. Since then, I've had the privilege to mentor and coach over 500 movers and shakers – from founders to financial managers and beyond – looking to uplevel their game, whether in their work or personal lives.

🤝 Finding Common Ground: A Negotiation Expert's Story
As a negotiation expert with over two decades of experience spanning industries, I take pride in hammering out agreements that work for everyone involved. My goal is always to help people achieve their goals and get them where they want to be.

💰 From Restructuring to Growth: How I Helped Companies Thrive
With my background in finance, I've helped entrepreneurs secure a whopping $300M in debt and equity funding, managed loan portfolios, negotiated with investors and creditors, and taken care of all the other financial processes that keep businesses running like clockwork.

👥 The Power of Alignment: Uniting Teams for Maximum Impact
As a leader, I've managed teams of all shapes and sizes, starting with just a handful of people and eventually overseeing over 30 highly skilled professionals. I understand that people management is complex and multi-faceted. Still, one of the most important aspects is ensuring that your team members are fully aligned and working towards a common goal. Amazing things can happen when a team is truly united and working towards a shared vision.

🎙️From Stage Fright to Spotlight: My Love for Public Speaking
Public speaking is more than just a hobby for me - it's a passion. Over the years, I've had the opportunity to speak at various events, from workshops and masterclasses to startup conferences and panel discussions. And because I'm always looking to up my game, I even took a masterclass on public speaking to hone my skills and refine my approach.